We've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there actually ways to market your book without social media? 

• Adjust your expectations (also remember publishers are expecting you to have a social presence) 
• Think about where your ideal readers are 
• Start local and grow from there 
• Think of different ways to reach a wider audience (traditional media, affiliations, speaking at events, etc.)