Now is the time to kick-start your end-of-year fundraising

You read that right.

March might seem way too early, but with nonprofits

In this episode, Lee Wochner shares invaluable insights and

Tune in to discover how an early start can lead to a

A special two-part episode

PART I
Strategic advice (and how to embrace it when you really don’t want to)

The expert advice you just got will shake things up. But the idea of acting on it is daunting. In this special episode with David McGraw, the dynamic CEO of Oyova, we take an all too familiar journey into strategic advice — and the courage it takes to embrace it.

PART II
Find your edge: creating a standout nonprofit

In part two, Lee and David zoom in on unique challenges and opportunities in nonprofit marketing and operations. You’ll discover the secret to standing out in a crowded field, the satisfaction derived from streamlining operations, and why choosing projects that align with personal values matters.
Whether you're looking to refine your brand identity, harness the power of digital tools, or simply find inspiration from successful peers, this episode will help you achieve more. Tune in now.

https://www.linkedin.com/in/david-mcgraw-2468262/

https://www.oyova.com/

Michael Brosowski has rescued more than 20,000 children from human trafficking and the danger of living on the streets. And as you would imagine, it hasn’t been easy.

This is an episode you just can’t miss.

Lee Wochner talks with Michael, the visionary behind Blue Dragon Children's Foundation. Their conversation is a treasure trove for nonprofit executives, packed with strategies on overcoming obstacles and making a lasting change within your organization and the world.

Michael’s story reveals actionable insights on problem-solving, the power of hope, and the pivotal role of strategic marketing and global awareness in Blue Dragon's journey.

He shows how effective communication and storytelling have been instrumental in scaling their impact and mobilizing support worldwide using a simple formula:
Celebrate every victory and leverage these moments to fuel your mission and your team.

This episode is a masterclass in leading an organization with courage and innovation. Whether your aim to enhance team motivation, boost fundraising, or expand your impact, Michael's experiences and strategies are invaluable.

Tune in to equip yourself with the knowledge and inspiration to lead your organization to new heights.

https://counterintuity.com/

https://www.bluedragon.org/

https://www.linkedin.com/in/michael-brosowski/

Do you feel like your message gets lost in the noise? Struggling to engage with donors and volunteers effectively?

It's time to awaken your brand's story.

With insights from branding luminaries Lee Wochner and Peter Wilken, the author of "Dim Sum Strategy," this podcast episode is your guide to overcoming these hurdles and transforming your nonprofit. Wochner and Wilken, conceptual creative thinkers, provide the strategies to control and shape the perception of your brand and make your nonprofit stand out. Learn actionable strategies to revitalize your brand and connect with your audience.

Join Lee and Peter on a journey into the essence of branding, where perception is key.

https://counterintuity.com/podcast/

Email: [email protected]

Website: https://www.peterwilken.com/

LinkedIn: https://www.linkedin.com/in/peterwilken/

Lighthouse SLP: https://lbsa.peterwilken.com/cbo-masterclass

Feeling the weight of your mission? Let Liz Bloomfield lift your spirits. In our latest podcast, this former British Army officer and nonprofit virtuoso shares her blueprint for thriving in the face of global challenges.

As the driving force behind Ripple Effect Images, Liz amplifies stories of empowerment and hope. Beyond that, she coaches leaders like you to transform exhaustion into action and impact.

Dive into a conversation that will recharge your purpose and strategy. Don't miss this chance to refuel your passion and multiply your impact.

Listen now and join the movement towards a more just and vibrant world.

Learn more about Ripple Effect Images at https://www.rippleeffectimages.org/ 

Watch Hindou address water scarcity in Chad: "Mapping

Watch the village of Piplantri and their celebration of

In Fiscal Year 2021-22, public defenders reported that they were appointed to 521,377 cases (including re-opened cases) representing 431,519 clients.

By one recent estimate, public defenders were appointed to over 520,000 cases in the United States, representing more than 400,000 clients. For many of these clients, those public defenders are potentially all that stands between them and prison.

Now imagine you’re running the nonprofit that unites and works with public defenders across the U.S. That’s a position to be taken seriously.

In addition to being the Executive Director of the National Association for Public Defense for almost three years, for 25 years, Lori James-Townes has been a leader in public advocacy and social justice. Now her focus is on helping public defenders across the land, and in correcting the ills of our social justice system. Why does America have more people in prison than any other nation in history? That’s just part of what she shares with us today on "That’s What C! Said."

How do you know if your marketing plan is making progress? Numbers. Numbers. Numbers. Unlike creativity – which is rooted in subjectivity – numbers are embedded in objectivity. You

The answer is RELER – reach, engagement, leads, exits, and revenue.

How to measure engagement:

Formula – (Total engagements ÷ number of followers) x 100

Example – (350 ÷ 10,000) x 100 = 3.5%

Tune in for more marketing math and how to measure your success.

Measuring metrics worksheet

Vision? Check. Branding and voice? Check. Marketing strategy? Check. But... what about budget?

If you've been following planning series for 2024, you've set a goal, created strategies and tactics to get there, and planned each step. Now what’s your capacity to tackle these projects? Do you have enough people power? What are the costs of execution?

In this episode of C! Says, Lee Wochner highlights the need to scrutinize expenses and review revenue sources critically. Regularly checking your budget will be vital to the execution of your marketing plans and success of your company.

Tune in to That’s What C! Said for insights on navigating 2024! 📊💡

Budgeting worksheet.

You have your vision. Your brand. Your voice. Your strategy. What's next? Marketing. Now that you've identified your starting point and destination, it's time to chart the path between them. Map out the steps you need to take, key landmarks for progress, and the necessary stops for recalibration along the way. What social media platforms should you use? Mobile or desktop? Do people still read emails?

In part two of Counterintuity CEO Lee Wochner's "Planning for 2024" series, discover the ways you can create a thorough and successful marketing plan.

Create a marketing plan worksheet.

"If you don't know where you're going, any road will take you there." These wise words by former Beatle, George Harrison, apply to life... and nonprofit marketing. Without a plan, your organization might be found wandering a lonely road, directionless.

In this episode, Counterintuity’s CEO, Lee Wochner, lays out the roadmap for creating a marketing plan for your organization, a plan that addresses the unique challenges 2024 will bring.

We start our journey by creating a vision. Understanding who you are as an entity – your character, persona, voice, and perception – is crucial in crafting a communications strategy that is authentic, consistent, and resonates with your audience. Next, it's time to develop your positioning, or the strategic process of defining and establishing how your organization presents itself. This sets your organization and marketing plan on a course, ensuring you don’t find yourself lost on the road to nowhere.

How do you do all this? Listen to this episode of C! Says!

Creating your brand and voice worksheet.