In this episode, Justin and his friend Mark Wilkins discuss the importance of personal branding, emphasizing visibility and contributing both on-camera and behind the scenes. Mark shares his transition from social media to coaching youth football through Nike Darkside, underlining the positive impact on the community and the importance of showcasing skills online. The episode offers insights into personal branding, resilience, and community impact through sports!
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Instagram - https://www.instagram.com/markwilkins22/
https://www.instagram.com/nikedarkside/

In this episode, Justin welcomes his friend of 20 years, Mark Wilkins! Mark brings a diverse background, having worked in fashion, social media, and sports. Currently, he is running Nike Darkside, a youth football program in Las Vegas.

Justin emphasizes the importance of personal branding and visibility. He notes that talent alone is not enough; people need to be aware of your skills and capabilities. Both Justin and Mark stress that one can build a brand not only by being in front of the camera but also by contributing behind the scenes in the production team.

The conversation delves into the principle of not negotiating one's goals. Mark advises against self-negotiation and discouragement from others. Justin adds that individuals should even exaggerate their goals to set high aspirations.

While Mark has taken a step back from social media, he has shifted his focus to making a positive impact on Las Vegas youth. Passionate about basketball, he adapted to coaching football when his son chose that path. Mark initiated the Nike Darkside program, leading a community of eight teams and providing mentorship beyond just coaching his son.

Discussing the significance of young athletes showcasing their skills online as a kind of resume, the conversation emphasizes the importance of quality content creation. Mark shares his efforts in teaching the kids not only sports skills but also how to communicate effectively and present themselves positively for future opportunities.

The episode provides insights into personal branding, resilience, and making a positive impact on the community through sport!