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Lights! Microphone! Podcast -- Episode 5

What happens when your audience demands a language shift? Multilingual creator Winnie Liao joins host Alex to discuss the reality of launching a content project outside the default English market. Winnie shares the unexpected journey of her show, which started in Mandarin in Taiwan and quickly grew into a bilingual platform driven by listeners who wanted to learn English.

Winnie reveals the core lessons learned from her background in acting and comedy: success in podcasting requires authenticity, patience, and a willingness to be imperfect. She explains why being a "live wire" and simply being yourself on the mic is more effective than trying to adhere to a rigid structure. The conversation covers how she navigated the shift from corporate content creation to successful entrepreneurship, leveraging her show as a self-promotion tool that attracts new opportunities in Canada and beyond.

Created inside a podcasting special topics course (DG 8010: MDM Podcast Lab) within the Master of Digital Media program at The Creative School at Toronto Metropolitan University, this six-part series explores what it really takes to start and grow a podcast. 

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