Grab a pen, paper and get ready to take notes in this engaging episode of Start with a Win host, Adam Contos dives into the art of building habit-forming products with Nir Eyal, a renowned expert in psychology, technology, and business. Nir, known for his groundbreaking books "Hooked" and "Indistractable," shares insights into creating products that captivate users by integrating psychological principles. Listeners will discover the four-step model that can drive user engagement and foster lasting habits. Nir’s discussion offers practical strategies for anyone looking to design products that not only attract users but keep them coming back. He offers practical tips for managing distractions, including mastering internal triggers, timeboxing, and reducing unnecessary meetings. Tune in to discover how to transform your routines and reclaim your focus, making technology work for you rather than against you. A must-listen for entrepreneurs and product designers alike.

Nir Eyal writes, consults, and teaches about psychology, technology, and business. He previously taught at Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir co-founded and sold two tech companies and was dubbed “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review. He authored two bestselling books, Hooked and Indistractable, which sold over 1 million copies in over 30 languages. Indistractable won the Outstanding Works of Literature Award and was named a Best Business and Leadership Book of the Year by Amazon. Nir’s writing has appeared in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. He blogs at NirAndFar.com and invests in habit-forming products like Eventbrite and Canva. Nir attended Stanford Graduate School of Business and Emory University.

00: Intro
02:03 Doing anything without thinking about it is this…
03:58 Took the secrets of Silicon Valley for this model?
05:35 Four phases to this model
08:30 A habit forming product has to have this phase!
14:11 If you don’t have a habit, you better have a competitive advantage, Warren Buffett calls it…
17:06 Think outside the box, for this reward, as you can’t buy this!
21:01 Why are we distracted so easily in life?
22:20 What is the opposite of distraction, it’s not focus!
28:10 We haven’t learned this to deal with the discomfort!
31:01 If you follow these four strategies you will become indistractable.
34:50 PURPOSE of a meeting, it is stated here, listen in…

www.nirandfar.com

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