Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened. You can listen to that conversation here and here. In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue. Topics on this Episode:  Podcasting Ads and Income Strategy The "pre-roll" trick to help podcast advertisers (and make you more money) A BIG problem with dynamic podcast ads ... Another BIG problem with podcast ads (and also podcast intros) Options to split the money podcast advertising revenue The "Hottest Band in the World" (and an uncomfortable conversation with my father) Three elements your podcast needs to make the most from advertising The YouTuber who bombed on cable television My "failed" book deal A bad review for my live event Getting my ego checked at BookExpo Owning your podcast (and everything else that you do)   Links to Things I Talk About:   Creative Elements HubSpot Podcast Network Big Podcast – the book  This episode is brought to you by Riverside ...  Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.   
     

How to Maximize Podcast Advertising Revenue (Part 4 - The Manifesto)

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast. Key Themes  Importance of podcasting beyond audio. Embracing diverse voices through podcasting. The concept of "1000 True Fans" explained (and how it works for podcasters) Monetization strategies beyond direct podcast earnings. Utilizing voice-changing technology in podcasting. Avoiding audio issues in podcast production. Utilizing classified ads for podcast growth.  Topics covered in this episode:​  It's never "just a podcast" - your role in connecting people and fostering a sense of belonging. The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially. Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops. Discussion on the updated version of the "1000 True Fans" manifesto and its relevance to podcasters. Voice-changing technology for podcasters who want to change their voice for their show or certain segments. The complications and editing nightmares caused by extra sounds during recording (and which sounds to listen for). The emotional connection and impact that podcasters can have on their listeners by making them feel seen and understood.  Episode Timestamps  03:43 Social media is hard to avoid. 08:18 Selling merch to fans. 10:36 Spotify  13:50 Noisy fashion choices 18:54 $100 podcast studio includes audio interface, mic, headphones. 20:36 Personalized coaching for podcasters to grow audience.  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 176 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?    Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)   
     

1000 True Podcast Fans (Big Podcast Insider Issue 176)

In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building. Key Themes  Affordable podcasting equipment options Ensuring podcaster well-being Engaging audience interaction techniques Importance of editing for focus Dealing with social media algorithms Building true fan connectivity Diversity in podcasting guests  Topics covered in this episode:​  Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget. David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes. A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A; sessions and connecting with listeners through shared experiences. Reflections on the importance of editing and structure in podcasting to ensure episodes remain clear, focused, and accessible to listeners. Consideration of current social media trends and their impact on creators, including the shift towards algorithmic content prioritization. An exploration of Patreon's role in fostering deeper connections between creators and their true fans, and its implication for creators' control over their work and income. The significance of diversity in podcast guest selection to ensure a wide range of perspectives and voices are represented in the podcasting space.  Episode Timestamps  06:12 Focusrite interfaces - a reliable and efficient solution. 11:06 Top players dominate with money, knowledge, content. 13:44 Editing issues make listening harder, removing "immersion." 16:59 Interactive content and accessibility to build podcast community. 19:50 Enhanced episode notes and accessibility features for podcasts. 25:26 Podcasters sacrificing themselves for their shows' success. 28:08 Versatile podcasting toolkit, personalized coaching for growth. 29:28 Subscribe to Build a Big Podcast with a single click  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 175 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

You Can Sound Better for Only 100 Dollars (Big Podcast Insider Issue 175)

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ...  Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience Focusrite Vocaster One Studio  Links ...  Supertone Shift Focusrite Vocaster One Studio  More ...  Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Extra Big Podcast AMP (Audio Monetization Program)   
     

Real-Time Voice Processing for Podcast Production

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes  Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities  Topics covered in this episode:​  Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters. Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing.  Episode Timestamps  05:55 Embracing change in podcasting, small steps lead to big impact. 07:30 Beyonce makes a country album with help from established artists. 11:19 How to do a podcast teaser 13:54 Podcast (or radio show) format and interviews.  19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp.  22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues.  26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences.  31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS.  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes  Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast.  Topics covered in this episode:​  The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad behavior Encouragement for podcasters to leave positive reviews for other podcasts Strategies for making the podcast recording process easier, including segmenting episodes and being prepared The concept of leveraging existing skills and knowledge to avoid starting from scratch in podcasting Tools and services to aid in podcast production  Episode Timestamps  00:00 Negative reviews improve podcast authenticity, create contrast. 05:47 Apology for disappointment? No. 08:24 How to support podcasters and content creators (without spending money). 11:08 Who is listening to your podcast? How to find out ... 16:04 Broadcast mics vs. "consumer" mics 18:21 Inherited characteristics and how your podcast will benefit 22:45 Podcast production, monetization, coaching 23:56 Enhance your podcast and grow your audience.  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 173 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

How to Maximize Podcast Advertising Revenue (Part 4 - The Manifesto)

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