In this episode of Performance Delivered, Steffen Horst sits down with Peter Mahoney, CMO at Goto, to explore the intricacies of marketing investments. Peter shares his expert tips on how to determine the right amount to spend on growth and how to prove it’s worth the investment. From understanding essential metrics and the hidden costs of customer acquisition to practical steps for measuring and improving ROI, this episode is packed with actionable insights for startups and established companies.

Show Notes

How much should you invest in growth, and how can you prove it’s worth it?

In this episode, Peter Mahoney, the CMO at Goto, dives into the complex equations and strategic decision-making behind determining marketing investments and their ROI.

In this episode, you’ll discover:

 • The essential metrics every company should track for effective marketing investment.

 • Key considerations for startups versus established companies when planning growth strategies.

 • The hidden costs in customer acquisition and how to account for them.

 • Why awareness might be more important yet difficult to quantify for startups.

 • Practical steps for measuring and improving marketing ROI.

Mentioned in this episode:

 • Goto

 • LinkedIn - Peter Mahoney