As Instagram continues to make changes and updates — some of which we love, and others not so much — a big focus for many businesses is engagement.

We may not have as much control over who sees our posts or what type of reach we get, but it’s our job to make sure the content we’re creating is speaking to our audience and keeping them engaged.

So today, I wanted to do an overview on how to understand your Instagram Insights, what metrics to measure, and how to use this information to improve your engagement.

Follow me on Instagram @marketingshift for more!