In this episode, we’re diving deep into the challenges and limiting beliefs that often arise when building a business. I’m revealing my personal experiences with battling mindset blocks as I grow my business, and sharing the strategies that have helped me overcome them.

As entrepreneurs, there are so many limiting beliefs that can come up and hold us back. The good news is you’re not alone, and there are ways to overcome these blocks and step into the empowered CEO you were born to be. Tune in to discover how self-awareness, rewriting stories, developing systems, celebrating wins, having a support system, and focusing on your vision can change your trajectory as a business owner.

MORE WAYS TO ACCESS THIS EPISODE:

→ Click here for a full episode transcript 

→ Read the key takeaways on our blog (coming soon!)

EPISODE OVERVIEW:

06:47 Pay Attention to the Stories You Tell Yourself

10:30 Rewrite Those Stories — Literally

12:51 Develop Systems & Processes That Work FOR You

14:46 Reflect & Celebrate Your Wins

17:48 Have a Support System

19:44 Always Look to the Future & Your Big Vision

MENTIONED IN THIS EPISODE:

Book The 21-Day Miracle by Ed Rush

Guided Meditation Reality Shift to Your Full Potential by Iris Dailey

Book She Means Business by Carrie Green

KPCo OFFERS & RESOURCES:

🎲 FREE Omnipresent Content Planner

🕰️ Timeless Content Collective (Use code PODCAST for 50% off your first month!)

CONNECT WITH KELLY:

📲 Instagram @kellypottsco

📌 Pinterest @kellypottsco

🔗 Website kellypotts.co

YOU MIGHT ALSO LIKE: 

→ Spiritual Healing for Entrepreneurs with Lisa Caffey

→ 5 Business Foundations that Drive Your Marketing Strategy

→ 6 Questions to Answer Before Developing Your Timeless Marketing Plan

Tune in to Part II of Marketing Comeback Month! In today’s episode, I’m revealing all of the details behind my 2023 Marketing Strategies—including my marketing platforms, content plan, and new system for creating sustainable content to market my business! Tune in to hear all the behind-the-scenes info, and think about how you can incorporate these methods and strategies to market your own business, too!

MORE WAYS TO ACCESS THIS EPISODE:

→ ⁠Click here for a full episode transcript⁠

→ Read the key takeaways on our blog (Coming Soon!)

EPISODE OVERVIEW:

02:38 — Solidifying the Foundations of My Business & Goals

03:08 — Taking Stock

03:58 — Tapping into My Unique POV

04:43 — 2023 Strategies, Platforms & Campaigns

06:49 — Defining My Goals

07:54 — Creating an Aligned Offer Suite

09:10 — Mapping Out My Platforms: Stretch Method

12:57 — Revamping My Content Plan

14:00 — My New Content Creation Process

KPCo OFFERS & RESOURCES:

🎲 FREE ⁠Omnipresent Content Planner⁠

🕰️ ⁠Timeless Content Collective⁠ (Use code PODCAST for 50% off your first month!)

CONNECT WITH KELLY:

📲 Instagram ⁠@kellypottsco⁠

📌 Pinterest ⁠@kellypottsco⁠

🔗 Website ⁠kellypotts.co⁠

YOU MIGHT ALSO LIKE: 

→ Ghosted Your Audience? Same. 5-Step Game Plan to Make Your Marketing Comeback

→ ⁠9 Ways You're Wasting Time Marketing Your Business (+How to Fix It)⁠

→ ⁠3 Steps to Plan 1 Month of Integrated Marketing Content with Ease

Welcome to Marketing Comeback Month! In today’s episode, I’m sharing my own marketing comeback journey, the struggles that held me back from posting consistently over the past year, and the strategies I’m implementing moving forward. Ready to kick start your marketing efforts, too? Tune in for your 5-step game plan to make your own marketing comeback! 

MORE WAYS TO ACCESS THIS EPISODE:

→ Click here for a full episode transcript

→ Read the key takeaways on our blog (Coming Soon!)

EPISODE OVERVIEW:

01:28 — A Quick Re-Introduction

04:22 — Marketing Comeback Month

06:55 — Step 01 // Develop Your Plan

09:13 — Step 02 // Chart Your Own Path

10:45 — Step 03 // Find Your Inspiration

11:55 — Step 04 // Commit to Growth Strategies

13:26 — Step 05 // To Address It, Or Not To Address It?

KPCo OFFERS & RESOURCES:

🎲 FREE Omnipresent Content Planner

🕰️ Timeless Content Collective (Use code PODCAST for 50% off your first month!)

CONNECT WITH KELLY:

📲 Instagram @kellypottsco

📌 Pinterest @kellypottsco

🔗 Website kellypotts.co

YOU MIGHT ALSO LIKE: 

→ 9 Ways You're Wasting Time Marketing Your Business (+How to Fix It)

→ 3 Steps to Plan 1 Month of Integrated Marketing Content with Ease

Feel like you literally don't have time to successfully and efficiently market your business? That's one of the biggest challenges I hear from online entrepreneurs just like you.

You know how important it is to show up where your target demographic is and put out valuable content to grow, nurture and sell to your audience – but on top of everything else you have to do to keep your business running, creating that consistent content just always gets pushed to the backburner. 

And I get it – it can seem very daunting and time-consuming to create content. But what if I told you there’s a HIGH probability you’re wasting time somewhere along the lines in your marketing plan? We’re gonna overcome it all today by going over 9 common ways online business owners waste time marketing their business, and of course, how to fix it. 

LINKS

→ Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing 

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU! 

→ @kellypottsco — my Insta, if you wanna be IG besties 🫶🏼

One of the biggest struggles solopreneurs face is staying consistent with content marketing – so today, Marketing Coach & Consultant Kelly Potts is sharing her system for planning one month of powerful integrated content with ease.

Today’s episode, brought to you by Timeless Content Collective, provides an overview of Kelly’s Stretch Method – a content planning system designed to help business owners create consistent content across multiple channels.

TIMESTAMPS:

0:02:02 The Stretch Method – A New Way of Content Planning for Solopreneurs

0:03:17 A free resource to help you map out your Omnipresent Content Plan! 🤩

0:04:55 Content Planning Step #1: Brainstorm Your Overarching Monthly Topics

0:09:38 Content Planning Step #2: Breaking Down Your Content for Each Platform

0:12:28 Content Planning Step #3: Creating Your Powerful Content

LINKS:

→ Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ @kellypottsco — my Insta, if you wanna be IG besties 🫶🏼

More than 95 million posts are shared on Instagram every single day. With that much content going out daily on just one platform, how can your business stand out from the rest?

The answer is powerful hooks. Hooks are the perfect starting point to creating more engaging content on any platform, whether it’s in the format of a Reel or TikTok video, a podcast episode, an email newsletter, or a face-to-camera Story series. In today's episode, Marketing & Mindset Coach Kelly Potts is revealing the five types of scroll-stopping hooks to increase engagement throughout your marketing efforts

TIMESTAMPS:

0:01:26 Defining the Hook: How Powerful Hooks Improve Your Content Marketing

0:02:40 Scroll-Stopping Hook #1: Statistics

0:03:50 Scroll-Stopping Hook #2: Quotes

0:05:00 Scroll-Stopping Hook #3: Questions

0:06:18 THE monthly membership to help you consistently effectively market your business 🕰️

0:06:56 Scroll-Stopping Hook #4: Statements

0:08:09 Scroll-Stopping Hook #5: Stories

0:09:32 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ @kellypottsco — my Insta, if you wanna be IG besties 🫶🏼

🕰️ USE CODE PODCAST FOR 50% OFF YOUR FIRST MONTH inside the Timeless Content Collective 🕰️

Timeless Content Collective (TCC) is a monthly membership that provides done-for-you content, including social media captions, plug-and-play newsletters, trending Audios and concepts for Instagram Reels and TikTok videos.

It is a cost-effective way for service providers and online business owners to outsource their content marketing, while keeping it strategic and goal-oriented. In today's episode, Marketing & Mindset Coach Kelly Potts is pulling back the curtain and sharing all the details on what’s included inside of Timeless Content Collective: THE Done-For-You Content Marketing Membership for Entrepreneurs!

TIMESTAMPS:

0:03:00 Discount code for your first month inside of the membership!

0:03:12 Overview of Timeless Content Collective: THE Done-For-You Content Marketing Membership

0:03:52 Weekly Written-For-You Content for Social Media Marketing & Email Marketing

0:05:14 Trending Audios and Concepts for Instagram Reels and TikTok Videos

0:05:51 Monthly Action-Oriented Marketing Missions

0:07:45 Master List of 200+ Pre-Written Social Media Captions

0:11:05 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ @kellypottsco — my Insta, if you wanna be IG besties 🫶🏼

Increasing visibility for your business is an important part of driving your bottom-line goals – but it can be difficult to figure out which strategies will be most effective for your business.

In today's episode, Marketing & Mindset Coach Kelly Potts is revealing her top five tips to increase visibility by optimizing content for each platform, sharing high-quality content, creating video content, implementing an engagement strategy and developing an integrated marketing strategy.

These tips will help you effectively gain visibility in your business while simultaneously streamlining your strategy. Tune in now for more!

TIMESTAMPS:

0:02:25 Visibility Tip #1: Optimize Content for Each Marketing Platform

0:05:50 Visibility Tip #2: Focus on High-Quality Content

0:08:42 A free resource to help you map out your Omnipresent Content Plan! 🤩

0:09:13 Visibility Tip #3: Share Engaging Video Content

0:11:16 Visibility Tip #4: Implement an Engagement Strategy

0:12:58 Visibility Tip #5: Develop an Integrated Marketing Plan

0:15:08 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ @kellypottsco — my Insta, if you wanna be IG besties 🫶🏼

Ready to streamline your marketing efforts by implementing an integrated, efficient, and enjoyable strategy? That’s amazing! But there are some things to make sure you are 100% clear on before you start developing your plan, to ensure that integrated marketing will really have a big impact for your business.

In today's episode, Marketing Coach & Consultant Kelly Potts is sharing 6 questions every business owner must answer before developing their integrated marketing plan! Overall, this conversation provides a great starting point for anyone looking to create an effective marketing strategy.

In order to ensure that an integrated marketing plan is effective, one must first ask themselves what their message is, what the goal of their plan is, what kind of content they will use, who their target audience is, what platforms they will use to reach that audience, and how they plan to measure and track their success. Being clear on these questions before developing a plan will help to ensure that the marketing has a big impact for the business.

TIMESTAMPS:

0:01:17 Question #1: What’s your message?

0:03:50 Question #2: What platforms will you start on?

0:07:10 Question #3: What platforms do you plan to grow into?

0:08:40 Question #4: What are the end goals?

0:11:04 THE monthly membership to help you consistently effectively market your business

0:11:40 Question #5: What’s your system to stay consistent with content?

0:13:14 Question #6: How will you measure what’s working?

0:15:59 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing

→ 26&thensome — Katie Pannell, my incredibly talented, funny, kind Creative Director

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ @marketingshift — my Insta, if you wanna be IG besties 🫶🏼 

Do you feel overwhelmed when it comes to developing an effective content marketing strategy as a business owner? 

In today's episode, Marketing Coach & Consultant Kelly Potts is sharing the 3 fundamentals of building omnipresence in your business through a powerful integrated marketing strategy. 

Kelly defines integrated marketing as a strategic approach that connects pieces of content across multiple platforms to create raving, loyal fans AND allow entrepreneurs to grow their business without burning out. This type of strategy will allow you to consistently keep up with all the platforms you know your audience is on and finally build omnipresence as a business owner.

TIMESTAMPS:

0:02:14 "Defining Marketing & Why So Many Business Owners Feel Burnt Out From Content Marketing"

0:05:03 "Defining Integrated Marketing: A Simplified Content Marketing Strategy for CEOs"

0:07:35 "The 3 Fundamentals of an Effective Integrated Marketing Plan"

0:08:04 "Integrated Marketing Foundation #1: Honing Your Business' Message"

0:12:12 "Integrated Marketing Foundation #2: Leveraging Platforms to Increase Visibility & Nurture Your Audience"

0:16:05 A free resource to help you map out your Omnipresent Content Plan! 👀

0:16:35 "Integrated Marketing Foundation #3: Developing Your Content Marketing System"

0:17:37 "2 Examples of a Powerful Integrated Marketing Journey"

LINKS:

marketingshift.co/free — The Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!

@marketingshift — my Insta, if you wanna be IG besties 🫶🏼

Building a Story Brand by Donald Miller* — Book recommendation to clarify your brand message!

*This is an Amazon Affiliate link meaning I may earn a small commission if you purchase. I only recommend products I've personally tried and love!