The Timeless CEO Podcast

Does your business have these 5 foundations up and running to effectively drive your marketing strategy? Before you even begin marketing your offers, these business foundations will ensure you're set up for as much success as possible. 

In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the 5 foundations every CEO should consider when mapping out a successful marketing plan. These five elements are crucial to your marketing and, when ignored, can have an impact on how your marketing efforts perform. This conversation also offers a quick exercise to help business owners better understand their target audience and how to market offers to them. 

TIMESTAMPS:

0:01:51 "Business Foundation #1: Your Target Audience"

0:02:27 "Quick Exercise to Define & Understand Your Target Audience Segments through Demographics and Psychographics"

0:05:46 "Business Foundation #2: Your Offers"

0:07:06 "Market Research Questions to Leverage in Your Offers, Marketing and Messaging"

0:08:06 A free resource to help you map out your Omnipresent Content Plan! 👀

0:08:37 "Business Foundation #3: Creative Direction"

0:11:04 "Business Foundation #4: Systems"

0:11:08 A Taylor Swift Reference 😌

0:13:02 "Business Foundation #5: Goals"

LINKS:

26&thensome — Katie Pannell, my incredibly talented, funny, kind Creative Director

FindYourFreedomCo — Laura Lee, my kind, brilliant, generous photographer and the systems guru!

marketingshift.co/free — The Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!

@marketingshift — my Insta, if you wanna be IG besties 🫶🏼

Welcome back to the Marketing Shift podcast!

I'm thrilled to welcome you to the new Marketing Shift – where timeless strategies never go out of style. Marketing Shift lives to simplify marketing and business growth for entrepreneurs at any level with solutions and strategies that are timeless and innovative, effective and easy.

There are three main concepts that are at the heart of everything you’ll see and hear from my business moving forward. Tune in to learn all about them and follow along on Instagram @marketingshift for more! 

Pop Quiz… do you know where Instagram falls in your business’s sales funnel? If your answer was that Instagram applies throughout the entire funnel, then you are correct. 

In this episode, we’re going to dive into where exactly Instagram lands in today’s sales funnel and how you can utilize this platform to reach different audiences and potential customers where they’re at.

Follow me on Instagram @marketingshift for more! 

As Instagram continues to make changes and updates — some of which we love, and others not so much — a big focus for many businesses is engagement.

We may not have as much control over who sees our posts or what type of reach we get, but it’s our job to make sure the content we’re creating is speaking to our audience and keeping them engaged.

So today, I wanted to do an overview on how to understand your Instagram Insights, what metrics to measure, and how to use this information to improve your engagement.

Follow me on Instagram @marketingshift for more! 

More than 95 million posts are shared on Instagram every single day. With that much content going out daily, how can your business stand out from the rest? The answer is powerful hooks. 

Hooks are the perfect starting point to creating more engaging content, whether it’s in the format of a Reel, a feed post, or a face-to-camera Story, so in today’s episode, I’m revealing a few of my favorite powerful hooks for your Instagram stories and captions to help you increase engagement. 

Follow me on Instagram @marketingshift for more! 

It seems like Instagram has been making updates and changing their platform more and more each day, so as business owners, it can sometimes feel overwhelming to know where to focus your time and attention just to keep up. 

So if your goal is to build up engagement on Instagram and focus on converting those followers you do have into loyal, ride-or-die members of your audience, then today’s episode is for you! We’re going to dive into 5 strategies to increase your Instagram engagement that are actually enjoyable and hopefully won’t stress you out since I know this platform can be a major stressor for most of us!  

My time as a social media manager at a marketing agency managing up to 18 clients social accounts at once, and now working as a freelancer and running my own membership that provides social media content ideas to entrepreneurs — I can definitely say I’ve learned a thing or two when it comes to tapping into your creativity and unlocking a stream of ideas for your social media content! 

So today, I’m revealing 7 secrets to help you unlock endless content ideas — these can be used for Instagram of course, but also on other social media platforms and even newsletters, blogs, podcast episodes, and more. 

Welcome back to the FINAL episode in our Fan Favorites series! In case you missed it, over the past 4 weeks, I’ve been re-sharing our most popular episodes so far to celebrate our 50th episode anniversary this month which is so crazy! 

In the episode you’re about to listen to, we’re diving into some of my favorite ways to supercharge your Instagram engagement. 

You’ll hear me reference 2 episodes that, at the time, were coming out in a few days and obviously they are both available to listen to now — the first one is a REALLY great one with my friend Terrah, and it’s episode 21 called Ditching Vanity Metrics on Instagram with Terrah LP in case you want to go back and listen to it. And the second is episode 26, How to Get in Front of Your Ideal Clients on Instagram with Zara Char which was an incredible one! 

Thank you so much for celebrating 50 episodes of the Marketing Shift podcast with me, now let’s supercharge your engagement! 

We’re back with another episode in our Fan Favorites series! In case you missed it, this month, I’m sharing our most popular episodes so far to celebrate our 50th episode anniversary!! 

This episode is one of my personal favorites and you guys loved it too, it’s one of our most downloaded episodes to date and it’s all about increasing your follower count on Instagram in ways that are sustainable, high-quality and actually fun. I’m revealing my top 3 secrets to get new viewers to hit the follow button, so let’s dive in! 

How would it feel if you could run a thriving business that doesn’t require you to work around the clock? Imagine how much more time you’d have to spend with family and friends or doing things you love outside of your business. 

Well, that’s exactly what Laura Murphy, owner of Laura Lee Creative, did for her own business and helps her clients achieve through the power of systems and workflows. Laura is a photographer, systems strategist, business coach, retreat host, and speaker for creative entrepreneurs. This brilliant multi-passionate entrepreneur’s main goal is to help creative business owners take their business and lives to the next level with freedom and alignment. 

Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now!