We’re back with another episode in our Fan Favorites series! In case you missed it, this month, I’m sharing our most popular episodes so far to celebrate our 50th episode anniversary!! 

So in this episode, I'm handing over the exact roadmap that I followed when I started a brand new Instagram account from scratch a few months back, that helped me gain hundreds of followers each month and start building an engaged, loyal following. 

These are strategies that I still implement and utilize to this day, whether that’s on my account or my client’s accounts, and they’re all very powerful to ways to build an engaged, growing audience! 

I have BIG news — this month we’re celebrating the 50th episode of the Marketing Shift podcast!!! I can’t even believe that we’re 50 episodes in, and I’m so honored that you’re here spending time with me. 

To celebrate our 50th anniversary, I wanted to share some of our most popular episodes so far — the episodes that you’ve loved the most — in a Fan Favorites series! Keep an eye out for the FAN FAVE tag in front of the episodes so we can revisit our favorites together! 

In this popular episode, I’m sharing 4 crucial steps to consider BEFORE you even start growing your business on Instagram. And these are also great reminders if your business is already currently active on Instagram, to ensure that your business is set up for success with solid foundations. 

Looking to add a little spice to your strategy and try out some new marketing trends this year? While you don’t have to completely reinvent your marketing strategy, it can be a good idea to test out some new strategies and see what works well for you and your audience—and these four ideas are the perfect place to start! 

Fair warning, all of them are really fun so don’t feel like you have to do all 4 of them — think about which of these trends will work best for you and your audience and which ones will truly help to drive your goals for this year.

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Just like the seasons of life, there are different seasons or phases when it comes to our business, as well!

And the phase that you’re in should play a HUGE role in the type of content you’re creating to market your business, including on Instagram.

So today, we are going to walk through what each of the 3 different business phases are so you can quickly determine which phase you’re currently in, and I’ll also share tips on how you can best utilize Instagram content to your advantage during each of these 3 phases.

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Instagram can be a powerful tool to help your business grow, but the biggest struggle I hear from solopreneurs is “how the heck do I stay consistent with my Instagram content?”

I totally understand that struggle — when we have a to-do list that’s 8 pages long, Instagram can very easily get pushed to the back-burner. So today, I’m going to walk you through my simplified system for planning 1 month of Instagram content with ease.

Today’s episode is brought to you by Content Mavens, the monthly membership that includes everything you need to finally stand out on Instagram. Get all the details on the Content Mavens Membership here!

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Ready to amplify your Instagram engagement and wake up to a full inbox tomorrow? I'm sharing 6 of my favorite ways to get more Instagram DMs!

No matter what stage we’re at, we ALL love waking up to tons of messages on Instagram from super engaged followers. This is a signal that our content is resonating and making an impact — whether they reached out to ask a question, affirm your posts or even inquire about buying from you… getting DMs from those dreamy ideal customers or clients is always an awesome feeling.

Click here to download your free Content Creation Bundle!
Get all the details on the Content Mavens Membership here!
Follow on Instagram @marketingshift!

In order to gain and keep followers on Instagram these days, it’s not enough to just have a good bio or an active, aesthetic grid. There are tons of high-value accounts popping up each day in every single industry, and many of them go above and beyond to stand out.

So how can you draw in new viewers and motivate them to hit the follow button when they land on your Instagram account? Today, I’m letting you in on my top 3 secrets to do just that.

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Looking for some incredible resources to help you grow on Instagram, streamline your planning process and take your content to the next level? I'm pulling back the curtain on the 8 Instagram marketing resources I cannot live without!

Click here to download your free Content Creation Bundle!
Get all the details on the Content Mavens Membership here!

If one of your goals for the remainder of 2021 is to expand your marketing into a more integrated, omnipresent strategy, then my 3-layered approach will definitely help you simplify it!

Today, I’m going to give you a short and sweet overview of the 3 layers that you should think about when developing your integrated marketing strategy, and how you can start to connect the dots amongst all of them to finally achieve that omnipresent vibe you’ve been dreaming of.

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We're halfway through the year, which means it's a perfect time to check in on the business goals you set for yourself back in January and see what’s working, what’s not working and how we can optimize everything for major growth moving forward.

One of my favorite things to look at when doing this type of ‘summer cleaning’ is my Instagram account. You already know I use an integrated marketing strategy so Instagram isn’t the ONLY platform I rely on, but it’s usually the top focus for so many of us, so today we’re going to focus specifically on how to do a mid-year check in on your Instagram account and expound on your growth moving forward.

Follow these quick, simple steps to audit your Instagram content and see how you can optimize for growth moving forward in 2021!

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Click here to read key takeaways from this episode