@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas.

Today on Digital Marketing Radio we discuss the following:

How to measure social media ROI

The common issue with marketers

How to use Google Analytics to get the best out of social media

Do you need any other 3rd party solution to track your social media success apart from Google Analytics?

Is it important to tell Google Analytics that certain traffic comes from

Google Analytics tracking groupings

Tagging your links with mediums, sources and campaigns

Whether adding tracking parameters onto your URLs will impact your SEO results

Should you ask bloggers to add tracking parameters to the links that they give you?

Customised reports and secondary dimensions in Google Analytics

Conversion rand revenue related metrics

The importance of social media marketers understanding Google Analytics

What are the other tracking options?

What are the best social networks to focus on from an ROI perspective?

Here are some links to what we discussed on the call:

How to measure Social ROI with Google Analytics

Google Analytics URL builder Chrome add-on

Here's a video of Alan discussing the topic further: