Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for?

These are questions often asked by brands, and a need that Zoomph discovered.

Zoomph helps brands measure partnerships, and there’s no industry that this is more important to than esports and gaming.

President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports. 

They also talk about the journey of the esports career and why not a single path is the same. 

If you’re interested in learning more about Zoomph, visit: Zoomph.com

To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi