Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for?
These are questions often asked by brands, and a need that Zoomph discovered.
Zoomph helps brands measure partnerships, and there’s no industry that this is more important to than esports and gaming.
President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports. 
They also talk about the journey of the esports career and why not a single path is the same. 
If you’re interested in learning more about Zoomph, visit: Zoomph.com
To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi

How To Measure the Success of Brand Partnerships

Join host Rebecca Longawa and today's top esports marketing experts as they discuss current marketing trends in addition to how companies can leverage esports sponsorship in their marketing strategy.

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The opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few.
Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services including a venue, marketing, live broadcasting and video archival, sponsors, and more. You design your event, and they execute it.
In this episode of the Future of Marketing in Esports, Rebecca welcomes Martin to discuss how he was fortunate enough to take over this company, and what makes him so passionate about bringing the experiences to others.
They also talk about how he’s currently finding opportunities and other events, and what some of his current challenges are in growing the company.
They also talk about what’s next for MountainSideGames, and where they’re focusing on next.
Learn more about MountainSideGames:
Mountainside Gaming:
https://www.youtube.com/mountainsidegames
https://discord.com/invite/Yvfbnwa
https://www.twitch.tv/mountainsidegames
Martin’s LinkedIn: https://www.linkedin.com/in/martin-byerley-84527019a/

Bringing the Gaming Experience to the Masses

The world of esports can still feel like the Wild West, but as fast as it’s moving things are starting to change for the better.
In this episode of The Future of Marketing in Esports, Rebecca is joined by Jake Hicks. Jake is a Lawyer and host of the Law of Esports Podcast where they break down the esports scene and legal issues that stem from this ever-evolving industry.
They also talk about some of the biggest holes in the industry, and Jakes's predictions on what he sees changing in the near future. They also discuss the expectations of players when it comes to creating content and being part of the world outside of just their team and gaming. Plus they discuss the differences between traditional sports and esports, and how there can be a lot of great opportunities for overlap. However, these same players need to be aware of the risks. 
If you’re interested in connecting with Jake you can find him on Twitter at: 
https://mobile.twitter.com/jakehickslaw
Or
https://twitter.com/TheLawofEsports

The Potential Legal Issues Within Esports

Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis. 
Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist. 
Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the noise of the industry. He is an experienced marketer passionate about building genuine connections and finding opportunities to add value to the community. 
In this episode, we delve into iFOLIO's creation, mission, and role in helping the gaming and esports community grow and expand. Jean Marie and Ronnie talked about their positions at the company and the importance of offering clients the proper tools for them to tell their stories. 
We also talk about new generations and their access to information, their tendency to educate themselves through the internet, their entrepreneurial tendencies, and the different communities they have access to, thanks to video games.

How Esports and Gaming Companies Can Stand Out In a Crowded Space

There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today’s world.
In today’s episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a student group in a high school, now is helping kids across the state connect to other games through their school and find other outlets for their passion for gaming.
Peter talks about why he’s so passionate about putting gaming clubs in schools, not just across the nation but across Minnesota along with the impact he’s seen on kids. He also talks about some common misconceptions people have about gaming and why they couldn’t be more wrong.
Ready to learn more and connect with Peter? Visit: https://www.minnesotaesports.org/

Helping To Build Communities in Schools Through Gaming

As more and more businesses try to find ways to get involved in the world of esports and gaming, it’s crucial they have a place that can help guide them in the right direction and help them make the connections they need. 
That’s exactly what the Esports Trade Association does by helping those within the industry or looking to get involved, find a way, learn more, and connect with the individuals who can help them.
Megan Van Petten, Founder of the Esports Trade Association, joins Rebecca on this episode of the Future of Marketing in Esports to talk about the ESTA, and the role it’s had within this booming industry. 
They also talk about going back to live events, and what they’re hoping the future of esports will look like.
To learn more about the trade association, visit: https://esta.org

How To Measure the Success of Brand Partnerships

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