Got Marketing?

How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert


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Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers?

This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies. 

Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback. 

Julia’s expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective.

From setting clear agendas to asking the right questions, this episode is packed with practical advice to nail your approach to discovery calls:

✨ The four-step agenda that transforms your client conversations

✨ How to ask great questions that uncover actual client needs (and avoid common pitfalls)

✨ The shopping list framework: addressing all objections upfront

✨ Why preparation and handwritten notes make all the difference

Get ready for a masterclass in handling objections, building trust, and structuring purposeful conversations, leading to better client relationships and improved sales outcomes. Whether you’re a seasoned pro or just starting to refine your sales process, this episode is your ultimate guide to more effective, collaborative conversations.

Tune in, take notes, discover how to lead confidently, and create impactful discovery calls that turn conversations into customers.

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Brands/groups mentioned in this episode:

  • Adam Grant
  • Adam Grant discussing the challenge vs support network on the Diary of a CEO podcast
  • Objection handling framework
  • From Pitch to Profit by Julia Ewert
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    Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar

    Have a brand or campaign that you'd like to unpack on the show? Let us know.

    Connect with Mia Fileman:

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    Connect with Julia:

    - LinkedIn

     

    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

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    Got Marketing?By Mia Fileman