The Principal Podcast

How to Navigate the Future of Consulting Through Data-Driven Industry Intelligence With Tom Rodenhauser


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Tom Rodenhauser has spent decades analyzing the consulting industry from the inside out. From his early work at Kennedy Information to leading research at Bloomberg and ALM Intelligence, he’s built a reputation as one of the most credible voices on how consulting firms grow, compete, and evolve. Today, through K2 Consulting Research, Tom advises consulting firms, leadership teams, and private equity investors on market positioning, growth strategy, and M&A decisions.

His work sits at the intersection of data, strategy, and industry foresight, helping firms understand not just where the market is, but where it’s going. This conversation focuses on a pivotal moment for consulting.

With AI reshaping delivery, pricing models under pressure, and clients demanding more tangible outcomes, Tom shares what the next cycle of consulting will look like, and what firm owners need to rethink now to remain relevant.

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Proposed Interview Questions:

1. What got you into analyzing the consulting industry, and how did that evolve into building K2 Consulting Research?

2. What specific problem are you helping consulting firms and investors solve today, and why does it matter so much for you personally to solve it?

3. Who are your ideal clients today, and who typically makes the decision to bring you in?

4. How have you built visibility and credibility in such a niche space, and what’s worked best to attract the right clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host Consultants Talk, how do you see podcasting as a marketing tool for consultants and industry experts?

5. Your work is insight-driven and high-trust, how do you typically move from an initial conversation to a signed engagement?

6. Once a client starts working with you, how do you make sure they keep coming back and build a long-term relationship?

7. Where do you find yourself most stuck right now in your business, if at all? 8. Looking ahead, where do you see the biggest opportunity for consulting industry research and advisory over the next few years?

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Know more about Tom Rodenhauser

Website Link: https://www.k2consultingresearch.com/

Connect with Tom Rodenhauser on LinkedIn

LinkedIn link: https://www.linkedin.com/in/tom-rodenhauser-02b78a6/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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The Principal PodcastBy GHA Marketing