Today’s Big Law firms are huge businesses—the world’s biggest might surpass $8 billion in revenue this year.

As the largest firms create an elite tier, more law firm leaders are choosing to achieve scale through mergers.

On this episode of our podcast, On The Merits, Bloomberg Law’s Roy Strom spoke with Kent Zimmermann, a principal at law firm consultancy Zeughauser Group, about how leaders close those deals.

The process includes showcasing your best attributes, setting expectations for a potential partner, and only closing deals when the firms’ cultures align closely. In other words, it’s a lot like dating.

Do you have feedback on this episode of On The Merits? Give us a call and leave a voicemail at 703-341-3690.