Before exploring the HOW we thought it would be usefull to define WHAT is Net Zero. In this episode we speak with Alberto Carrillo on the basic principles behind Net Zero and setting credible strategies. With many critics calling companies out on “fake zero” strategies, we deep dive on the issues that have led to misleading Net Zero claims and look to better understand what differentiates "good" Net Zero commitments from "bad ones". 

There's a sea of information on various standards, methodologies, and guidance around different types of climate claims, what they mean, and what defining factors make a corporate climate claim credible. It is safe to say that it can be a bit confusing. 

Understanding the defining factors of net zero, carbon neutral and other climate claims is complex, and perhaps the reason for the growing issue of greenwashing. To inaugurate this podcast, we thought drilling down into these concepts to better undertsand what they mean would be a good place to start.

Net Zero: Companies and governments around the world have made it their sustainability north star, but what does it actually mean, and is it achievable?

Whether net zero claims leave you feeling cynical or optimistic, it’s fair to say that the difference between Net Zero becoming an empty buzzword vs a real driver for emission reductions lies in the solutions we find to get there.

In this trailer episode we want to give you a sneak peak into the WHY of this podcast, HOW to NET ZERO and what you can expect.