In this episode, I sit down with Will Roman owner of Chisos in Austin, TX. Will has built a boot brand from scratch, and in just a few years, has built an amazing community of raving fans and dedicated customers. Will breaks down not only how he built Chisos, but how you can build a product and brand yourself. His insights on marketing, branding, building community and service are enlightening. Listen up and take notes, because Will is about to give a master class on brand building.

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