In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching for clinics with AI instead of Google or Instagram.

Platforms like ChatGPT, Perplexity, Gemini and Copilot are already influencing who gets recommended when people ask questions like “Who is the best aesthetic clinic near me?” or “Who can I trust for injectables?”. And unlike traditional search engines, AI doesn’t show long lists of options. It gives a small number of answers. 

Emily explains why this matters for aesthetic practitioners and clinic owners, and how AI tools are becoming a new “front door” to your business. 

This episode walks through how AI actually decides who to recommend. Rather than ranking clinics like Google, AI builds a picture of your credibility using what Emily calls trust signals. Which pull information from your website, reviews, social media content, testimonials, and wider online presence to determine whether you’re knowledgeable, consistent, and safe to suggest to patients. 

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com