Successful products and services are often born out of those who have experienced pains and frustrations themselves. Thundra is a software company built by developers for developers and quality engineers who want to develop, debug, test, and deliver modern microservices on the cloud. The Director of Marketing, Piril Kavlak, joined us to discuss how they leverage and optimize paid acquisition for their target audience, providing us with insights and tips into doing this successfully. Piril dives further into the importance of clear, value-adding, and targeted messaging coupled with simple website navigation and demo interaction.