Join Terri Ross alongside fellow "boss-babe", Shawna Akin, US clinical specialist, master trainer for DermaConcepts, and owner of the Institute for Advanced Aesthetics. In this episode, Terri and Shawna discuss the value of retail in the aesthetic space, as it related to the development of a comprehensive and successful long-term treatment plan. Listen in to learn:

1. Why is retail so crucial to any treatment?
2. Why is retail often thought of as the aftermath?
3. What are the most critical components for successful client conversion and retention?
4. What are the most important things to understand about treating skin?
5. Why does our skin really change over time?
6. The importance of cultivating authenticity and trust with potential customers.

And more! The NEW APX Platform "How to Start Your Own Aesthetic Practice: 6 Month Incubator Program" begins June 6th, 2022 If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

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