<p class="" data-pm-slice="1 1 []">The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.</p>

The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.

<p>The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.</p>

How to optimize the new, top metric in Facebook Messenger

The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers.

A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing. 

The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.

Business

Technology

The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers. A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing. The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.

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How to optimize the new, top metric in Facebook Messenger

How to optimize the new, top metric in Facebook Messenger