The Chat Bubble

Using SMS is an opportunity for podcasts to greatly improve their advertising response rates and become a much more strategic space for brands to spend their ad dollars. 

This episode introduces the idea and dives into how podcasts might implement the strategy.

Read more about this idea here. https://www.atmssg.com/blog/podcastings-opportunity-with-messaging

Facebook has built conversation and data collection into Facebook Ad Manager. It's a great capability, but no one is talking about it yet. 

This episode talks about why this tool is important and how to add Facebook conversations into your Facebook Ads. 

Text messaging works really well in the public health space. In this episode we discuss why text messaging + public health are a match and details some successful, past campaigns that focus on flu shot finder via SMS, text message smoking cessation and query services during the Sandy Hurricane in NYC. 

This episode is an overview of the different options for messaging campaigns and high level strengths and weaknesses for each.

• Opt-in SMS
• Peer to peer SMS
• Text to donate
• Automated reminders/2FA
• Facebook Messenger
• WhatsApp

Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful. 

In this episode we review the unique aspects of messaging channels and how to think about strategies to match.

This might be the most important episode in the Messaging 101. All of the tips and best practice episodes that follow, build on the core ideas discussed here. 

It seems like the Facebook Messenger platform is coasting to a stop with their latest change ending the Discovery tab. In this episode we discuss what's really going on. If this means Facebook is slowing the Messenger platform we review what caused the problems and lessons to take away from the demise. 

Messaging 101 helps any digital marketer understand messaging channels for marketing. We start with the easiest question of all, "What is Messaging?

It's pretty simple, but important to understand what channels & technologies are in and out in. For more materials on the topic, and to signup for the newsletter please visit atmssg.com.

Just two quick announcements on the podcast this week. 

Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week's episode I pull apart different approaches for how messaging platforms might grow. 

Most episodes are focused on tactics, news or different campaigns, but this week I put on my analysts hat to talk about business strategy for some of the companies in the space. I hope you like it. 

Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile Commons brought thousands of messaging campaigns to hundreds of non-profits, government agencies and healthcare companies.

Mobile Commons was acquired by Upland Software in 2014 and Jed has continued to drive much of what's happening in the messaging space. Upland software has acquired several messaging platforms and is one of the largest messaging companies in the world. 

As Jed discusses in the episode, Upland software is currently focused on helping their customers take an omnichannel approach and understand the actionable insights in their messaging and digital data.