Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful. 

In this episode we review the unique aspects of messaging channels and how to think about strategies to match.

This might be the most important episode in the Messaging 101. All of the tips and best practice episodes that follow, build on the core ideas discussed here.