The Chat Bubble

I found another excellent podcast about messaging. It's the Messenger Mastermind podcast and messengermastermind.co on the web. 

This week I chatted with Jeremy Horowitz, the founder and host of Messenger Mastermind. Half the conversation is on their podcast and then we finish the conversation on The Chat Bubble. 

Listen to find out how eCommerce companies are using Facebook Messenger and how Jeremy expects the upcoming changes to affect the space. 

The new Facebook Messenger pricing model, might hurt the channel and all of the developers that have built on Messenger. There is a different approach that might work better for everyone involved. 

Predictions and wished for messaging channels in 2020. 

The biggest takeaways are:

1. Messaging is a digital marketing channel

2. The one most important thing an organization can do is build their mobile opt-in list. 

3. There are special incentives behind RCS where if any vendor has success with the features, other incumbent vendors will be forced to release RCS offerings. So I think we will see significant adoption of RCS in messaging platforms and organizations. 

Let's review the year 2019 in the messaging space. The one word that summarizes what's going on is "uncertainty". The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what's going to happen. Peer to peer SMS, the previous trend in the space from 2016 - 2018, seems to be slowing down. 

The one thing that's been true from 2010 - 2019 and will continue for the foreseeable future is that building an opt-in SMS list is the best thing to focus on. 

Visit http://atmssg.com for more information on messaging channels and be sure to tell friends and coworkers about The Chat Bubble podcast.

Sangeeth Peruri joins the podcast to talk about OutreachCircle and the recent launch of P2P texting into the product. OutreachCircle is a tool that helps businesses or organizations like political campaigns or local unions communicate and drive collective action.

OutreachCircle is an existing business & product that added fairly sophisticated messaging functionality. It's exciting to messaging integrated into products, rather than simply standalone applications. This instance is more interesting because the messaging is more than just a simple reminder or 2FA.

Sangeeth talks about why they built P2P SMS, how it differs from the other options out there and where the functionality might head in the future. 

If you're a campaign, organization or small business looking to communicate and activate more people, check out OutreachCircle at https://client.outreachcircle.com/ 

Certain types of organizations are predisposed to be more successful with messaging. Let's list those industries and talk through why certain verticals are better than others with messaging as a marketing and communication channel.

Anyone that's worked on SMS marketing campaigns has seen incredible response rates and conversion rates. It's extremely common for the SMS list to convert at 3x, 5x or even 10x the rate of the email list. 

We've all wondered, why is there so much more attention and resources paid to email campaigns, when the SMS campaigns are doing so much better.

That's the question we pull apart in this episode of The Chat Bubble. After all this success, why isn't SMS the dominant & default digital marketing communications channel?

This podcast is a review of a case study published Chatfuel's website. A written review has been posted on atmssg.com

This is a great example of how Facebook Messenger can work with an existing sales and marketing process to make customers happier and make the whole process more efficient.

The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.

Sierra Club is well known for their environmental protection efforts. In the non-profit tech world they are also known for being an innovative and data driven organization. They were an early adopter of Facebook Messenger and over the past few years have built a robust and engaging Messenger campaign.

Andre Sternberg joins the show today to talk about how the organization launched on Messenger, how Sierra Club approaches that channel and their goals for Messenger campaigns.

This is my favorite episode of the year and anyone interested in messaging channels will find this success story interesting.