Predictions and wished for messaging channels in 2020. 

The biggest takeaways are:

1. Messaging is a digital marketing channel

2. The one most important thing an organization can do is build their mobile opt-in list. 

3. There are special incentives behind RCS where if any vendor has success with the features, other incumbent vendors will be forced to release RCS offerings. So I think we will see significant adoption of RCS in messaging platforms and organizations.