Founder University

How to Optimize Your Landing Page + 5 Keys to Negotiating a Term Sheet

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First, we hear from Aofie Jacob (Velocity Growth), who runs us through how to optimize your landing page. You'll learn the key components to include for a successful landing page, how to optimize capturing leads on your page, and general tips for measuring success.  

After that, we have a presentation from Becki DeGraw (Wilson Sonsini), sharing 5 essential tips for founders to negotiate their term sheet. This talk was filmed at our Founder University two-day program. 

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How to Optimize Your Landing Page - Aofie Jacob (Velocity Growth)  

  • 1:55 What is a landing page  
  • 3:27 Requirement for a good landing page  
  • 7:19 Different types of landing page  
  • 13:38 General tips for landing pages  
  • 17:28 What tools should you use to build a landing page? 

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    5 Keys to Negotiating a Term Sheet - Becki DeGraw (Wilson Sonsini)  

    • 20:26 How to negotiate valuation  
    • 27:34 What you need to know about liquidation preferences  
    • 31:21 Importance of Board Composition  
    • 39:29: Stockholder Vetoes & Control  
    • 44:08 Investor Rights 

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