#62 HOW TO OPTIMIZE YOUR LINKEDIN PROFILE with Andrew Jenkins

Step by step instructions on how to optimize your LinkedIn profile. Volterra founder Andrew Jenkins shares how to use LinkedIn for creating your personal brand,  networking, thought leadership, marketing, and job-searching.

REFERENCES

Andrew Jenkins & Volterra

* LinkedIn – https://www.linkedin.com/in/andrewjjenkins

* Volterra – https://www.linkedin.com/company/volterradigital/

* Talk About Talk podcast episode with Andrew Jenkins #7: SOCIAL MEDIA – https://talkabouttalk.com/7-social-media-with-volterra-founder-andrew-jenkins/

* Recommended podcast: Pivot – https://podcasts.apple.com/us/podcast/pivot/id1073226719

* Qwant search engine – https://www.qwant.com/

* How to take a headshot selfie – https://www.youtube.com/watch?v=jrD_iFl7QcA 

Talk About Talk & Dr. Andrea Wojnicki

* Andrea on LinkedIn – https://www.linkedin.com/in/andreawojnicki/

* Talk About Talk on LinkedIn – https://www.linkedin.com/company/18798163/

* Talk About Talk podcast episode – NETWORKING with Sharon Mah-Gin-

* Email – [email protected]

* Newsletter – https://talkabouttalk.com/blog/#newsletter-signup

* Website – https://talkabouttalk.com

TRANSCRIPT – How to Optimize Your LinkedIn Profile

Dr. Andrea Wojnicki: Thank you so much, Andrew, for joining us here to talk about LinkedIn.

ANDREW JENKINS: You’re very welcome. I’m glad to be here.

AW: I’m going to start by asking you about the objective or the purpose. So why would we want a LinkedIn account?

ANDREW JENKINS: In this day and age where connections are all the more important – virtual or otherwise, and in this new world of work, and having to rely on digital networking to replace offline networking, I think people need to be more conscious of the power of network transparency. And this, if you want to call it the social graph, if I’m on LinkedIn, I now know who you know, your network is transparent to me. And so I can say to you, according to LinkedIn, you know, so and so would you be comfortable in introducing me? Or is it okay, if I reached out to them and say that you actually recommended me? There’s no more effort on your part. That network transparency is something that is often overlooked or never thought of or considered. And that’s just one aspect of the overlooked value of LinkedIn.

AW: So would you say that LinkedIn has become a more necessary and more important tool?

ANDREW JENKINS: Oh, very much so. And we’ve seen just with clients that we work with, and so on a rise in activity on LinkedIn, and 85% of jobs are filled through networks, not through job postings. So if you’re not networking, I’m sorry, it’s going to be particularly challenging. And you know, I’ve been mentoring some people. And as part of that mentorship, I tell them connect with me on LinkedIn, and look in my network. And I reached out to six different people on my network that they had identified as people they would like to talk to. Six out of six, I said, I have this person that I’m assisting and me...