When done well, a product launch can propel your business forward, engage your prospects, and drive adption. In fact, 79.5% of companies reported launches had a significant impact on revenue. The challenge?

Orchestrating a successful product launch can be a painful process for product marketers – they require robust research, careful collaboration, and (ideally) a well-thought-out launch checklist to keep your GTM strategy on track and stakeholders aligned.

Karthik Suresh, co-founder/CPTO of Ignition and former product lead at Facebook, joins Closing Time to guide listeners through an effective launch process where stakeholders from different teams work towards one common goal: Smoothly launching the best product possible that customers will love. Watch the episode on YouTube.

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Connect With:

• Karthik Suresh: Ignition's Website // LinkedIn

• Chip House: Twitter // LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube