Define who you are, what you do and recognize the value you offer.

Tap into your passion and find your purpose.

Create clarity and communicate with personality.

 

Resources/Links:

Pop-up Personal Development & Strategic Communications Consultancy

Pop with Pallas Project

Summary

 

Pallas Hupé Cotter is the founder and Director of Pop-up Personal Development & Strategic Communications Consultancy. She was an Emmy award-winning former television news anchor, a public speaker, and writer. Pallas is a “definer” – passionate about articulating ideas clearly, refining messages and helping others to do the same.

In this episode of Marketing the Invisible, Pallas shares how to communicate value authentically and position strategically to get the recognition and success you deserve.

Check out these episode highlights:

01:07 – Pallas Hupé Cotter as a personal development coach and mentor

01:50 – who her ideal clients are

02:30 – problems that Pallas solves for her clients who are having a hard time broadcasting and owning their value

03:21 – symptoms her female clients feel when they reach their 'candy coated messaging' that causes frustration and fail to communicate their value authentically

04:32 – common mistakes people make when they try to broadcast their value

07:22 – Pallas’ Valuable Free Action (VFA): Ask someone else what you do best because they will tell you in a millisecond when you can't yourself.

07:50 – Pallas’ Valuable Free Resource (VFR): Pop with Pallas Project

08:39 – Pallas’ Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode: