Gabriel Dabi-Schwebel is the Founder and CEO of SalesDeck, an online sales communication tool. He is also the Founder and CEO of 1min30, a French inbound marketing agency. He is an entrepreneur, speaker, and author of eight marketing and sales methodologies books. Gab hosts the Virtual Selling podcast.

In this episode, Gabriel talks about service packaging as he shares how they do it in his marketing company, 1min30.

Why you have to check out today's podcast:

• Find out how to get your product packaging and pricing right
• Learn good, better, best service packaging through the way a marketing company does it
• Understand why pricing is at the heart of entrepreneurship

"If you are in service, the idea of packaging what you sell is very important."

– Gabriel Dabi-Schwebel

Topics Covered:

01:29 – Growing up with French fonctionnaire parents while wanting to become an entrepreneur

02:19 – How Gabriel got into pricing; Gabriel realizes how important pricing is

04:36 – Talking about service packaging in line with his marketing company, 1min30

08:34 – The difference between the three price points

09:54 – Where he got the idea of his good, better, best strategy

10:36 – Did Gab learn how to have value conversations with clients?

12:06 – Gabriel's pricing advice

14:51 – Pricing table topics: "Be strategic. Focus on lifetime value."

Key Takeaways:

"I think pricing is really at the heart of entrepreneurship, because at one time, you need to price what you do, what you sell, what you create, and it's really a marketing aspect that is very interesting, because with pricing, you can make your revenue even bigger without working too much." – Gabriel Dabi-Schwebel

"It's really important to find the right price and to be sure that the price you choose is really the closest to what a customer is ready to pay and the ones that make you the more value and the more money in your pocket." – Gabriel Dabi-Schwebel

"Really thinking about lifetime value is really thinking about what is the price being acceptable by your customer and the value you bring him, and also the fact that you keep bringing value and keep in loyal to your product." – Gabriel Dabi-Schwebel

People / Resources Mentioned:

• SalesDeck: https://salesdeck.io/
• 1min30: https://www.1min30.com/
• Acquisition Strategy Design: https://www.amazon.co.uk/gp/product/2377740324/ref=dbs_a_def_rwt_bibl_vppi_i2
• Blair Enns' The Win Without Pitching Manifesto: https://www.winwithoutpitching.com/the-manifesto/

Connect with Gabriel Dabi-Schwebel:

• LinkedIn: https://www.linkedin.com/in/gabrields/
• LinkedIn: https://www.linkedin.com/in/gabriel-dabi-schwebel/

Connect with Mark Stiving:

• LinkedIn:https://www.linkedin.com/in/stiving/
• Email: [email protected]