Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach.

We walk through the “Jennifer” example (the high-earning client who books every 2 weeks), the mistake of relying on TikTok/IG Gen-Z traffic, and why Facebook still matters even if you personally hate it. We also get into personal-brand vs. business-brand decisions, when to attach your name to the account, and how to plan for future services or scaling.

What you’ll learn:

• Why your ideal client isn’t 18–21 (even if you love IG influencers)
• How to estimate who can realistically afford refills
• The “Jennifer Avatar” breakdown and how to build your own
• Why platform choice depends on your client’s age + income
• How Facebook still converts even if you never use it
• Whether to name your page after you or the salon
• How to think long-term if you might expand services or sell your brand
• The 7–14 touchpoint rule for higher-ticket bookings
• Why YouTube brings out-of-state clients
• How reviews and testimonials close buyers faster than anything else

If you want a full-time clientele—not just random one-offs—this episode shows you how to attract clients who stay, pay, and refer.

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