Cara Waters is the startups and technology editor at Nine's mastheads The Sydney Morning Herald and The Age. She's also the lead of coverage for the recently launched Entrepreneur section published in the business pages every Tuesday.

Cara has a robust CV of covering the startups and tech landscape - she previously edited SmartCompany and was a journalist at the Sunday Times and Financial Times in London.

Thanks to the launch of the dedicated Entrepreneur section covering the rise and impact of Australia's startup boom and entrepreneurs, we're seeing more feature profiles and interviews with Australia's most interesting business founders and leaders.

In this episode Cara shares what she's looking for in a pitch, the deadlines for startups and tech stories and the demands of her team. She also shares the golden rules when it comes to pitching a small business story to her.

As Cara says, the startup scene is booming in Australia and their readers are fascinated by it. So if you're a founder or representing one, this might just be a handy guide to snagging a coveted Sydney Morning Herald or The Age headline.

Find Cara Waters online

https://twitter.com/carawaters

https://www.smh.com.au/by/cara-waters-gkjzk0

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr