How to Pitch like a Pro and Close More Deals | EP 51

I still remember the excitement of hearing the “ding” of my inbox and opening an email with the subject line, “Web design proposal.” I had delivered a strong proposal to a warm lead, and I needed this project to make payroll. Quickly, my nervous excitement turned to disappointment as I read the canned response: “Thank you for submitting your proposal. Unfortunately, you were not the successful bidder. All the best to you and should you have any questions, please let me know.” We’ve all faced the sting of rejection before and it sucks. It made me wonder if closing a deal is just a random luck of the draw, or if there’s anything I could do to improve our success rate. Then I read a book called Pitch Anything by Oren Klaff that deepened my understanding of sales and changed how I think about pitching. I’ll outline a few principles from the book to help you improve how you make a sales pitch that closes the deal, whether you're pitching to a powerful type-A personality or a geeky analyst.