In this episode, Olivia Petter – an award-winning freelance journalist, podcast, author and columnist at The Independent – takes us inside the world of personal narratives and explains why they have become such a successful format. In the age of social media, readers are increasingly drawn to first-person stories. But the bar has been raised recently – it’s essential to find a fresh angle, a surprising stat, and a headline strong enough to stop someone mid-scroll.  

Host: Alessia Horwich @lessybella

Guest: Olivia Petter @oliviapetter