In this episode, Olivia Petter – an award-winning freelance journalist, podcast, author and columnist at The Independent – takes us inside the world of personal narratives and explains why they have become such a successful format. In the age of social media, readers are increasingly drawn to first-person stories. But the bar has been raised recently – it’s essential to find a fresh angle, a surprising stat, and a headline strong enough to stop someone mid-scroll.  

Host: Alessia Horwich @lessybella

Guest: Olivia Petter @oliviapetter

Summer is peak season for travel crises – from EU entry rules to wildfires to press trips gone wrong. Travel journalist James Stewart explains what PRs need ready, and why staying silent is the worst move you can make.

Host : Alessia Horwich @Lessybella

Guest : James Stewart

The Guardian is a treasure trove of opportunities for books features, interviews, and reviews. Books Writer Emma Loffhagen breaks down exactly what the slots are, and how PRs can make the most of them.

Host : Alessia Horwich @Lessybella

Guest : Emma Loffhagen @emmalofty

AI is changing what the Times and The Sunday Times publishes. Elyse Popplewell, former Director of Audience, shares what that looks like in practice – and how PRs can stay a step ahead. 

Host : Alessia Horwich @lessybella

Guest : Elyse Popplewell @ElysePopplewell

Don't wait until budget day to pitch to Chris Price, Markets Editor at The Telegraph. In this episode, he explains why the real opportunity for PRs is actually in the run-up to the big day, the financial topics his readers actually care about, and how concise, analytical insight makes the cut when time is tight.

Host : Alessia Horwich @lessybella

Guest : Chris Price @TheChrisPrice

For more from us, follow @RoxhillMedia across all socials.

What does the traveller who has “been everywhere and done everything” want to read about? Hint: it’s not National Pizza Day. We went behind the scenes of FT Globetrotter, the Financial Times’ city travel section, with Niki Blasina, Deputy Editor. She let us in on what makes a winning pitch and the regular features PRs should be pitching for.

Host : Alessia Horwich @lessybella

Guest : Niki Blasina @nikiblasina

For more from us, follow @RoxhillMedia across all socials.

Still prioritising consumer media over trade titles? Eve Maddock Jones, former editor of Investment Week, explains why trade publications can be a more powerful platform – from reaching knowledgeable readers to valuing specialist voices and finding more nuanced angles.

Host : Alessia Horwich @lessybella

Guest : Eve Maddock-Jones @evemaddj

For more from us, follow @RoxhillMedia across all socials.

How do books earn a place in Good Housekeeping? Joanna Finney, Books Director, lifts the lid. She shares the genres GH readers love, takes us behind the scenes of the regular monthly slots, and explains why sincere recommendations make the strongest pitches.

Host : Alessia Horwich @lessybella

Guest : Joanna Finney @jofinney77

For more from us, follow @RoxhillMedia across all socials.

Helen Davies takes us inside her powerhouse role of Editorial Projects Director at The Sunday Times – she’s the person behind everything from the Rich List and Best Places to Live to the Good Schools Guide and the Get Britain Reading campaign. In this episode, she explains how the success of these flagship projects naturally led to a dedicated focus on parenting, and why the team is committed to covering it with substance and joy.

Host : Alessia Horwich @lessybella

Guest : Helen Davies

For more from us, follow @RoxhillMedia across all socials.

Calling all travel PRs – in this must-listen episode with The Telegraph's Hotels Editor Rachel Cranshaw, we go behind the scenes of their massive ecosystem of hotel reviews, features, and round-ups. It's full of tips on how to get your hotel featured, plus the crucial homework to do if you want to pitch perfectly.

Host : Alessia Horwich @lessybella

Guest : Rachel Cranshaw @rachelcranshaw

For more from us, follow @RoxhillMedia across all socials.