If you’ve ever sent a pitch to a TV newsroom and thought, “Why hasn’t anyone bitten?”, then this is a must-listen. In this episode, we’re joined by Sam Rix, Freelance News Producer for ITV News and Good Morning Britain, who explains exactly what breakfast TV producers are looking for and their non-negotiables, including a news hook, compelling visuals, and human stories.

Host : Alessia Horwich @lessybella

Guest : Sam Rix

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Political Editor Steph Spyro takes us inside the world of Freedom of Information (FOI) requests – a powerful but often underused tool for PR professionals. Steph shares practical advice on how PRs can harness FOIs to create exclusive, data-driven stories that journalists will seize on.

Host : Alessia Horwich @lessybella

Guest : Steph Spyro @spyingonsteph

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How can you land one of the longest-running and most beloved profile slots in journalism? In this episode, Liz Edwards – who commissions Relative Values and A Life in the Day for The Sunday Times Magazine – pulls back the curtain on how PRs can put their client in front of millions of readers.

Host : Alessia Horwich @lessybella

Guest : Liz Edwards @lizedwards81

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Do you know the difference between live and evergreen travel pieces? In this episode, Lucy Perrin helps us see the wood from the trees, tells us which pieces just keep on giving, and reveals something surprising about new hotel openings. 

@lessybella // @lucyisonholiday

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Stacey Smith takes us behind the scenes of the behemoth that is the Good Housekeeping Institute, and tells us why she absolutely adores her job. In this funny, fascinating episode, you’ll find out from her what it’s really like to blind-test 90 Easter eggs and learn more about the magazine’s surprisingly sexy makeover. 

@lessybella // @crummbs_uk

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We sit down with Phoebe Luckhurst to talk about the stories the Sunday Times reader, why PRs should pay attention to the seemingly unimportant topics people chat about at their desks, and the health topics guaranteed to get clicks. 

@lessybella // @phoebeluckhurst

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What kinds of finance stories are right for women’s magazines? Find out how coverage has changed over the years, the importance of finding the emotional angle, and how to tie your pitches to buzzwords for maximum impact. 

@lessybella // @laurawhateley

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We sat down with Alys to find out more about her background in journalism and all things opinion-led at City AM, including the voices she’s actively seeking, the stories that leap off the page, and why it’s crucial to remember that business is about people. 

@lessybella // @alysdenby

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How can you get a cookbook noticed if you’re not a household name? What kind of recipes work in the paper and which ones work in the supplements? Hannah Evans tells all, plus actionable tips on how to keep pitches simple, accessible and useful to the reader for the best chance of success. 

@lessybella // @hannahsianevans

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So, you’ve secured a broadcast opportunity for your client – now what? Martin Kimber tells us how you can make your spokesperson look and sound their best. Listen to the episode – with pencil at the ready – for everything you need to know be a TV producer’s favourite PR. 

@lessybella // @mrmkimber

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