On the Rox

AI is changing what the Times and The Sunday Times publishes. Elyse Popplewell, former Director of Audience, shares what that looks like in practice – and how PRs can stay a step ahead. 

Host : Alessia Horwich @lessybella

Guest : Elyse Popplewell @ElysePopplewell

Don't wait until budget day to pitch to Chris Price, Markets Editor at The Telegraph. In this episode, he explains why the real opportunity for PRs is actually in the run-up to the big day, the financial topics his readers actually care about, and how concise, analytical insight makes the cut when time is tight.

Host : Alessia Horwich @lessybella

Guest : Chris Price @TheChrisPrice

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What does the traveller who has “been everywhere and done everything” want to read about? Hint: it’s not National Pizza Day. We went behind the scenes of FT Globetrotter, the Financial Times’ city travel section, with Niki Blasina, Deputy Editor. She let us in on what makes a winning pitch and the regular features PRs should be pitching for.

Host : Alessia Horwich @lessybella

Guest : Niki Blasina @nikiblasina

For more from us, follow @RoxhillMedia across all socials.

Still prioritising consumer media over trade titles? Eve Maddock Jones, former editor of Investment Week, explains why trade publications can be a more powerful platform – from reaching knowledgeable readers to valuing specialist voices and finding more nuanced angles.

Host : Alessia Horwich @lessybella

Guest : Eve Maddock-Jones @evemaddj

For more from us, follow @RoxhillMedia across all socials.

How do books earn a place in Good Housekeeping? Joanna Finney, Books Director, lifts the lid. She shares the genres GH readers love, takes us behind the scenes of the regular monthly slots, and explains why sincere recommendations make the strongest pitches.

Host : Alessia Horwich @lessybella

Guest : Joanna Finney @jofinney77

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Helen Davies takes us inside her powerhouse role of Editorial Projects Director at The Sunday Times – she’s the person behind everything from the Rich List and Best Places to Live to the Good Schools Guide and the Get Britain Reading campaign. In this episode, she explains how the success of these flagship projects naturally led to a dedicated focus on parenting, and why the team is committed to covering it with substance and joy.

Host : Alessia Horwich @lessybella

Guest : Helen Davies

For more from us, follow @RoxhillMedia across all socials.

Calling all travel PRs – in this must-listen episode with The Telegraph's Hotels Editor Rachel Cranshaw, we go behind the scenes of their massive ecosystem of hotel reviews, features, and round-ups. It's full of tips on how to get your hotel featured, plus the crucial homework to do if you want to pitch perfectly.

Host : Alessia Horwich @lessybella

Guest : Rachel Cranshaw @rachelcranshaw

For more from us, follow @RoxhillMedia across all socials.

If you’ve ever sent a pitch to a TV newsroom and thought, “Why hasn’t anyone bitten?”, then this is a must-listen. In this episode, we’re joined by Sam Rix, Freelance News Producer for ITV News and Good Morning Britain, who explains exactly what breakfast TV producers are looking for and their non-negotiables, including a news hook, compelling visuals, and human stories.

Host : Alessia Horwich @lessybella

Guest : Sam Rix

For more from us, follow @RoxhillMedia across all socials.

Political Editor Steph Spyro takes us inside the world of Freedom of Information (FOI) requests – a powerful but often underused tool for PR professionals. Steph shares practical advice on how PRs can harness FOIs to create exclusive, data-driven stories that journalists will seize on.

Host : Alessia Horwich @lessybella

Guest : Steph Spyro @spyingonsteph

For more from us, follow @RoxhillMedia across all socials.

How can you land one of the longest-running and most beloved profile slots in journalism? In this episode, Liz Edwards – who commissions Relative Values and A Life in the Day for The Sunday Times Magazine – pulls back the curtain on how PRs can put their client in front of millions of readers.

Host : Alessia Horwich @lessybella

Guest : Liz Edwards @lizedwards81

For more from us, follow @RoxhillMedia across all socials.