356: How to Pivot and Influence with Erin Busbee

I love when I meet women whose current business is the perfect intersection of their past careers, experiences and passions. Erin Busbee is the perfect example of that. Where she is now, is not where she started. She shares her inspiring entrepreneurial story and reveals how you can pivot your business and build your influence. Erin is a savvy business woman and the founder and CEO of Busbee Style. She is the go-to style, and beauty expert for busy women over 40 juggling life. She provides simple, step-by-step guidance, through relatable video tutorials, “How To” blog posts, and key shopping suggestions. Erin’s mission is to empower women to become more stylish and confident! Before Busbee Style, Erin was as an award-winning journalist, most notably at CBS in New York. In 2009, an inherent passion for fashion prompted her to start styling services via Busbeestyle.com, specializing in “real” women. Now, she focuses her attention online on both the blog: BusbeeStyle.com and YouTube channel, BusbeeStyle TV. Erin has appeared as a style expert on, “Good Morning America,” and “CBS 2 News This Morning.” She has worked with major brands like Nordstrom, Neiman Marcus, eBay and Olay. But, Erin’s most important role is being a mom to nine-year old, Gage and six-year old Elizabeth. In this episode, we discuss: The problem with being too hard on yourself and the importance of learning from your mistakes Why every business owner needs a platform (such as a website) that they own and control How Erin built her multi six-figure business The steps that Erin took to become an influencer How to leverage your network to help grow your business Affiliate marking and using affiliate links to create a passive income Tips for growing your YouTube channel Repurposing video content into podcast content Advice for growing your business and finding ways to work smarter, not harder Join the BizChix Community Connect With Erin Busbee: Email: Erin@BusbeeStyle.com Website YouTube Instagram Facebook Books, Tools or Events Mentioned: NO BS Guide to Starting a Blog BizChix Live Other Links Mentioned: Style Reboot Video Series   Work With Natalie: CEOCHIX Mastermind ProfitChix Mastermind GrowthChix Group Coaching Strategy Session   Listen to our sister podcast Stacking Your Team This episode was first published at BizChix.com/356. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.