<p>According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics. </p>

According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.

<p>According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.&nbsp;</p>

How to Pivot into a Successful Content Marketing Plan

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

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How to Pivot into a Successful Content Marketing Plan

How to Pivot into a Successful Content Marketing Plan