Erika Hall is the author of Just Enough Research and Conversational Design—probably two of my favorite books on these topics.

Both of her books are available at A Book Apart:

https://abookapart.com/products/just-enough-research

Recently, I spoke with her about the gap that exists today between research and conversational design.

I learned a TON from this talk and anyone that’s creating any type of digital experience will certainly benefit from it too.

We covered a lot of ground, including:

-How a philosophy major like Erika became a design leader

-Meeting Mule Design co-founder Mike Monteiro, author of Ruined by Design (my 2019 fave book!)

-Changing with the industry as a designer

-Making a case for research and convincing stakeholders to commit to a research process

-Defining goals before starting your research

-Asking the right questions as a researcher

-How research can be like planning a vacation

Enjoy this episode!