Marketing is a discipline that is constantly evolving. As a marketer, you are always adapting, testing, and innovating. We welcomed the VP of Marketing, Richard April, of OnShape to discover his growth strategy within the industry they serve. Onshape is a PTC SaaS technology, is a product development platform uniting CAD, data management, and collaboration tools. Richard dives into their multi-channel efforts and how data drives their growth strategy. From heat maps to YouTube to education to word of mouth Richard embraces everything that a marketer should be.