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August 13, 2025

How To Plan Limited Edition Scents Like a Pro

23 minutes

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Seasonal products can make or break your sales, but it’s not just about Christmas or summer. Launching the right fragrances at the right time can keep your customers excited - and buying - all year long.

In this episode, we share exactly how we approached seasonal scent planning in our own home fragrance business, from the first brainstorm to the launch day rush.

We cover:

How to choose seasonal scents your customers will love

Balancing safe, reliable sellers with bold, experimental choices

Planning your launch calendar to keep sales consistent year-round

Building hype before a launch so stock sells quickly

Lessons we learned from years of seasonal launches (and what we’d do differently now)

If you want to keep your customers coming back for something new every season, this one’s for you.

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By Tamar & Paul Mayne