📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter

 🧮 Get the Candle Brand Pricing Kit - the exact pricing formula we used at Cosy Aromas, a simple pricing guide and a calculator that tells you your retail and wholesale prices instantly. Just £5: 👉 https://www.homefragrance.academy/candle-brand-pricing-kit

In this episode Tamar and I sit down and tell the story of what it actually felt like to build Cosy Aromas from our kitchen table into a £7.5M home fragrance business.  

Not the highlight reel. The real version.  

The early 4am starts making products before our day jobs. The moments we wondered if it was ever going to work.

The excitement when it started to click. The pressure as it grew faster than we were ready for. And what it felt like to eventually sell something we'd spent six years building from nothing.  

If you're building a candle or wax melt business right now - whatever stage you're at - this one is worth an hour of your time.  

Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy.

🧮 Get the Candle Brand Pricing Kit - the exact pricing formula we used at Cosy Aromas, a simple pricing guide and a calculator that tells you your retail and wholesale prices instantly. Just £5: 👉https://www.homefragrance.academy/candle-brand-pricing-kit

📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter

Most candle and wax melt brands write summer off. They assume it's always going to be quiet and plan around it. We did the same - until we decided to stop accepting it and do something about it.

In this episode Tamar and I talk through how we turned one of our worst summers at Cosy Aromas into one of our best - using seasonal campaigns, limited editions and a well timed sales event to keep orders coming in during a period most brands just survive.

Summer doesn't have to be dead. It just needs a different approach.

🧮 Get the Candle Brand Pricing Kit - the exact pricing formula we used at Cosy Aromas, a simple pricing guide and a calculator that tells you your retail and wholesale prices instantly. Just £5: 👉 https://www.homefragrance.academy/candle-brand-pricing-kit

📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter

Every candle and wax melt brand owner thinks about putting their prices up. Most never do it because they're terrified of what happens next.

We were the same.

In this episode Tamar and I talk honestly about the moment we sat down with our numbers and our P&L and realised our pricing simply wasn't where it needed to be. The conversation we had. The fear we both felt. And what we decided to do about it.

We told our customers a week before it happened - honestly, openly, and with a clear explanation of why. Not only did they understand, but that announcement spiked our sales in the days before the increase went live.

The price rise felt uncomfortable. But it was one of the best decisions we ever made. It gave us room to run ads, make proper offers, invest in growth, and actually build a business rather than just a very busy hobby.

If you've been putting off a price increase because you're scared of losing customers, this one is for you.

📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter

 📈 Build consistent, predictable sales - our Consistent Sales System: 👉 https://www.homefragrance.academy/css

We get asked about our physical shops a lot. In this episode Tamar and I talk honestly about the two shops we opened at Cosy Aromas, the ones we nearly opened and why we pulled back, what it actually cost us, and what we'd do differently.  

One was profitable. One broke even. And the difference came down to one thing - location.  

If you've ever thought about opening a physical shop for your candle or wax melt brand, this episode will give you the real picture before you sign anything.  

Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy. 

👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard

👉 Consistent Sales System: https://www.homefragrance.academy/css

Is the candle and wax melt market too saturated to start a new brand? The honest answer might surprise you.

In this episode Paul and Tamar break down whether it's actually too late to start a home fragrance business - covering whether the market is saturated, what has changed since they built Cosy Aromas, what genuinely makes the difference between brands that grow and brands that stay stuck, and the opportunities that still exist right now for anyone serious about building something real.

Built from real experience growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business.

Together We Grow is the podcast from Home Fragrance Academy - hosted by Paul and Tamar Mayne, founders of Cosy Aromas, Craft HQ and Waxkind.

👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard
👉 Consistent Sales System: https://www.homefragrance.academy/css

If your candle or wax melt sales feel unpredictable, this episode is worth your time.

Paul breaks down the 4 core things every home fragrance brand needs to generate consistent, predictable sales - in the simplest way possible.

No fluff. No complicated strategies. Just the fundamentals that made the biggest difference at Cosy Aromas and in the hundreds of brands HFA has worked with since.

If you've ever wondered why some candle brands seem to grow consistently while others stay stuck, this is why.

👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard

👉 Consistent Sales System: https://www.homefragrance.academy/css

Not every product we made at Cosy Aromas was a winner.

In this episode Paul and Tamar get completely honest about the products that flopped, what they did with the dead stock, and the launches that caught them completely off guard.

Including the fragrance that sold out in 30 minutes when they expected it to sit on the shelf for weeks.

It's honest, it's funny and if you sell products you'll relate to every single minute of it.

🎯 Find out exactly where your sales system has gaps - free Sales Scorecard (60 seconds): 👉 https://www.homefragrance.academy/scorecard

📈 Build consistent, predictable sales - our Consistent Sales System: 👉 https://www.homefragrance.academy/css

Every candle and wax melt business has a year that nearly breaks them. For us it was 2022 - the cost of living crisis hit our customers hard and we felt it immediately.

In this episode Tamar and I talk honestly about what that year actually looked like, the decisions we made under pressure, and what pulled Cosy Aromas through.

Including:

If your business is going through a hard stretch right now, this one is for you.

Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy.

🔔 Subscribe for weekly videos on building a candle or wax melt business that generates consistent sales.

After four months away we're back - and a lot has changed.

In this episode Paul and Tamar share what's been happening behind the scenes. They've swapped the UK for Cyprus, and honestly it's changed everything. The sunshine, the slower pace of life, the people - it's given them both a new level of inspiration and happiness that's feeding directly into what they're building with Home Fragrance Academy.

They also talk openly about why they stripped HFA right back.

After conversations with hundreds of home fragrance business owners they kept hearing the same thing - people didn't want more tips and tactics. They wanted to know how to actually build consistent, predictable sales in their business. So that's exactly what Paul and Tamar have focused on.

The result is the Consistent Sales System - their flagship course built from everything they learned growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business.

This episode is honest, personal and a proper reintroduction to where Paul and Tamar are right now - in life and in business.

If your candle or wax melt sales feel inconsistent, this one is worth 18 minutes of your time.

👉 Take the free Sales Scorecard - find out exactly where your sales system has gaps: https://www.homefragrance.academy/scorecard

👉 The Consistent Sales System: https://www.homefragrance.academy/css

💰 Grab our daily sales system: https://shorturl.at/Vsd7u

Every business owner hits a point where things feel stuck.

Sales slow down. Motivation dips. You’re busy, but nothing feels like it’s moving forward.

In this episode, we talk honestly about what to do when you feel stuck in your business - based on our own experience building, growing, and selling a product-based brand.

We cover:

Why feeling stuck is more common than you think

How to work out what’s actually causing it

What to focus on when everything feels overwhelming

Simple ways to create momentum again

Why action usually comes before clarity

If you’re in a season where things feel heavy, unclear, or frustrating, this episode will help you reset and take the next step forward.