In this episode of The Digital Download, we explore the art of luxury branding, storytelling, and targeting diverse high-end clients in the digital age with luxury branding expert Elizabeth Solaru. Discover how storytelling and branding can transform an ordinary product into a luxury brand, the importance of understanding your luxury clients, and the unique challenges of creating digital luxury experiences in today's market. Understand the importance of credibility, sustainability, and balancing generational appeal in your branding strategies. Unpack the significance of price as a brand signifier and learn how businesses can balance credibility, authenticity, and sustainability to appeal to both older and younger generations.

 

Highlights -

08:23 Gen Zs redefine luxury, ignoring traditional rules

19:46 Emotional storytelling creates a connection for branding

25:17 Successful blending of digital and personal experience

33:53 Can B2B brands evoke luxury appeal?

46:14 Experience is crucial to luxury brand loyalty

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#LuxuryBusiness #BrandStrategy #ClientEngagement #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

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