Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success.

In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right.

Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain them to their target audience in a way that makes them listen.

For the last few years he has worked with startups teaching them how to build a compelling proposition that will make people listen and act. Peter has spent most of his working life as an entrepreneur working in startups. He’s built and sold several scale businesses, so he’s seen the problem first hand.