Growth Colony: APAC's B2B Growth Podcast

How to Prepare Your Marketing Team for the New Year


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Shahin chats with Tracy Gawthorne, Vice President & Chief Marketing Officer for Asia Pacific at Capgemini, about how to prepare your marketing team for the new year.

Tracy has more than 20 years’ experience building great brands and great teams, connecting with clients and driving growth in markets across the globe.

She is a passionate advocate for inclusion and diversity; constantly curious about life and leadership; forever grateful for family and friends.

Tracy is involved in many initiatives to advance gender equity and has a long history of supporting women in leadership.

The episode covers:

  • Understanding organisation value
  • The importance of having a core skill
  • How to approach face-to-face interaction
  • The importance of partnerships

Resources mentioned in this episode:

  • Brené Brown

_________________

For your copy of the State of ABM in APAC Report: https://xgrowth.com.au/abm-report/

Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

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Growth Colony: APAC's B2B Growth PodcastBy xGrowth

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