Marketing your Private Practice with Kathy C

How To Price Group Programs So Your Practice Makes A Profit - Ep 20


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Most private practice and business owners see the lure of group programs and online courses as the magic solution to their time and money problems, but it’s often not the case.

Today on the Marketing your Private Practice podcast we are going to dive into why running a group program often creates more problems than solutions and how you can approach offering this type of service in a way that will make sense and make you a profit too! 

Too often practitioners think group programs are an easy way to build another stream of income outside of 1-1 services. People tell you to pick a niche, make a group program and go on Instagram and sell it. 

Here's an inside scoop from someone who has helped hundreds of practice and business owners build, grow and scale their businesses…  

Filling group programs can be hard work! 

Especially when you haven’t planned them out thoroughly, and priced them so that they do help you earn more income. 

In this episode we will cover: 

  • 3 things to consider before even getting a group program up and running and ready to sell;
  • 2 things you need to know FIRST - and I mean first - before doing any work to develop the program;
  • 5 elements to factor into your group program pricing to ensure you make a profit and that the group is worth running! 

Be sure to listen in to discover these critical elements so that when you're ready to run a group program, you know how to develop it and price that program so you earn a profit!! 

Resources Mentioned in this episode.  

  • Check out the Pricing Calculator at  https://academy.pepperitmarketing.com/calculator  - use the coupon code: CALCULATOR50 to save 50% 
  • Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult


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Marketing your Private Practice with Kathy CBy Kathy Colaiacovo