Pricing well means understanding the value of the work to the customer, and being willing to have open conversations sensitivity. We need to tell a story about the value of the work and the expertise of the person or business providing it, rather than just focusing on time and materials.

It also means being willing to challenge our own assumptions about what is a fair price and being open to exploration and dialogue with the customer to arrive at a mutually satisfactory agreement.

Links

• Pricing Design Work & Creativity - Stop Charging Hourly
• Join the Happy Pricing course