How to price with confidence, with Caroline Cookson

Season 9, Episode 78: Show Up and Be Heard

Today’s episode of the podcast is an interview with Caroline Cookson, pricing expert and advocate for small business owners confidently charging what they’re worth.

Caroline shares actionable advice and mindset shifts to help you feel empowered in your pricing decisions.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to set your prices strategically from the start
2. When and how to raise your prices with confidence
3. How to approach discounting, boundaries, and the emotional side of pricing

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT CAROLINE:

Caroline has spent the last 20 years helping businesses figure out what to charge - from global brands you’ve definitely heard of to growing startups you haven’t (yet).

She started out at KPMG, got a maths degree from Cambridge, and has led pricing and growth strategy across everything from whisky to honey and healthcare.

These days, she runs her own consultancy, Cookson Partners, where she helps businesses use price as a smarter lever for profit, growth, and brand trust.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Caroline on LinkedIn and Instagram

Check out Caroline's website

Find out more about and sign up for Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Caroline from Hunkington House Kitchen, who has helped to make this podcast possible.

Caroline helps people learn to bake with ease from the comfort of their own kitchen, through her Bake With Me Club, and I’m so grateful for her support.

You can find out more at www.hunkingtonhousekitchen.co.uk and check out any offers or resources via the links below!

⚡️ Grab her free download - 5 Secrets to Make a Perfect Sponge

⚡️ Find out more about her Bake With Me Club

Thanks so much to Caroline for sponsoring the show!

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