How to write emails people actually want to read, with Liz Painter

Season 7, Episode 67: Show Up and Be Heard

Today’s episode of the podcast is an interview with the brilliant Liz Painter and we are diving into all things email marketing. From why it's really important for small businesses to have an email list, to how you can grow an engaged one full of people who genuinely want to hear from you.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What to say in your emails and how often to send them
2. How to use your email list to build relationships and make sales
3. How to overcome that feeling of 'is anyone even reading this?'

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT LIZ:

Liz is a messaging strategist and copywriter who specialises in customer research, email marketing and website copywriting. With two decades of experience across a wide range of industry sectors, Liz helps companies get to know their customers deeply, so they can easily communicate the messages that matter most. Her work is results-driven, focused on helping clients attract and retain more customers. When she's not working, Liz will either have her head in a book or be out in the great outdoors - hiking or swimming in a lake.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Liz on Instagram and LinkedIn

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn and Facebook

Join Becci's email community

EPISODE TRANSCRIPT

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The steps I take to actually take proper time off my business

Season 7, Episode 66: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about taking proper time off during the school holidays - and yes, I mean really off, not just half off where your brain is still in work mode.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to plan and communicate your time off so you can switch off without guilt
2. The practical steps I take to manage my business while I’m away
3. How to set boundaries and give yourself permission to rest

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Check out Metricool for scheduling

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

01:25 The Importance of Taking Time Off

04:26 Planning for Time Off

07:08 Communicating Boundaries with Clients

09:44 Scheduling Content During Absence

12:45 Managing Social Media During Breaks

15:21 Setting Boundaries and Expectations

17:59 Final Tips for a Restful Break

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Why my new social media goal is to spend as little time on it as possible

EPISODE TRANSCRIPT

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How to create a healthy money mindset, with Debbie Hancock

Season 7, Episode 65: Show Up and Be Heard

Today’s episode of the podcast is an interview with Debbie Hancock, and we’re diving into all things money and mindset for women in business.

We get real about the highs and lows of understanding your finances - the myths, the emotions, and the honest money talks that most people shy away from. 

We also explore the different ways men and women approach money, why we should discuss money openly, and why the language we use when talking about money to other women matters.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT DEBBIE:

Debbie is The Business Money Coach, a Chartered Management Accountant and Certified Financial Coach. For 11 years she thrived in corporate finance, but for the past 5 years her passion has been empowering business owners like you.

Debbie started her own accountancy business, but fear kept her stuck. She knew the numbers, but not how to break free from limiting beliefs around pricing and having more wealth. That's when she delved into money mindset, becoming a Certified Coach. She also saw countless clients struggle, not with the tactics, but with the limiting beliefs holding them back.

Now she helps business owners:

1. Reframe money stories holding them back
2. Unlock their earning potential to achieve their dream life.
3. Combine financial knowledge with mindset mastery.

She has been featured on podcasts, spoken on stage sharing ber expertise, and her unique approach made her a finalist in the 2022 Accounting Excellence Awards.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Debbie on LinkedIn

Listen to Debbie's Podcast

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

04:38 The Importance of Money in Business

09:19 Understanding Profit vs. Revenue

14:07 Mindset and Financial Control

18:56 Building Healthy Financial Habits

23:43 Simplifying Financial Conversations

28:26 Navigating Money Conversations

33:11 Gender Differences in Financial Mindset

37:47 The Emotional Side of Money

42:44 Final Thoughts and Advice

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Practical tips for networking when you have anxiety, with Erin Buck

Season 7, Episode 64: Show Up and Be Heard

Today’s episode of the podcast is an interview with Erin Buck, where we explore the challenges of running a business while managing anxiety - particularly when it comes to networking.

We chat about how networking has evolved and share practical strategies for managing anxiety before, during, and after networking events.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT ERIN:

In 2016, Erin was working in education and had just celebrated her 40th birthday when she twinged her back. Fast forward four years, and after three back surgeries, countless painful days stuck on the sofa, and years of yo-yoing through medications that left her foggy and out of it, Erin was officially declared disabled. She was left dealing with foot drop, nerve damage, and chronic pain.

But Erin is nothing if not determined (or stubborn, depending on who you ask!). Refusing to let her circumstances define her, she rebuilt her life on her own terms. She started a business that worked with her new reality, giving herself purpose and focus again. Today, Erin has built a strong brand and social media presence, and she runs a thriving virtual assistant business. She now helps solopreneurs, freelancers, and small business owners achieve their goals while showing what true resilience looks like.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Erin on Instagram, LinkedIn or Facebook

Check out Erin's website

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

02:37 Navigating Business and Personal Challenges

05:41 The Journey to Becoming a Virtual Assistant

08:39 Understanding Anxiety in Business

11:31 Redefining Networking

14:30 The Rise of Online Networking

17:05 Strategies for Overcoming Networking Anxiety

20:05 Post-Event Reflections and Self-Validation

23:03 Advice for New Business Owners

26:05 Final Thoughts and Where to Find Erin

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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The power of pausing

Season 6, Episode 63: Show Up and Be Heard

I can’t quite believe we’ve reached the end of another season – which means we are also about to head into another school holiday!

This podcast has always been about showing up in a way that feels right for me, and helping you show up in a way that feels right for you, which is exactly why I design each season to fit around real life - because running a business isn’t about pushing through exhaustion just to tick a box.

In this episode, I share:

1. Why I’ve chosen to run the podcast in seasons (and what that looks like in practice).
2. How pressing pause helps me protect my energy, show up better, and enjoy the process.
3. What this approach means for you, and how to use the podcast library in between seasons.
4. A little encouragement if you’ve been waiting for permission to slow down.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. The what, why, where and how of consistency on social media
2. How to protect your time and energy on social media as a small business owner
3. 10 steps to create a social media strategy that works for your small business
4. How to protect your time and energy on social media as a small business owner
5. Balancing life, business and boundaries, with Jo Watson

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!

The realities of freelancing as a parent, with Frankie Tortora

Season 6, Episode 62: Show Up and Be Heard

Today’s episode is a conversation with Frankie all about the realities of freelancing as a parent. We dig into the messy middle of self employment, the myths people don’t talk about, and how success looks very different when you’re balancing business with family life.

Frankie shares her own journey into freelancing, why community support has been so important, and the value of creating inclusive spaces for all parents - not just mums. We chat about money, boundaries, burnout, and why taking breaks isn’t a weakness but a necessity.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT FRANKIE:

Frankie is a freelance graphic designer, mum of two and founder of Doing It For The Kids - a community by and for parents who work freelance. Through the community, award winning podcast and kid friendly networking events, Frankie is proving that all sorts of good stuff happens when freelance parents CONNECT.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Find out more about Frankie's Graphic Design work and Doing It For The Kids

Connect with Frankie on LinkedIn or Instagram

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!

How to stay safe online as a personal brand and small business owner

Season 6, Episode 61: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about navigating the tricky balance of sharing personal content online as a personal brand and business owner, while protecting your safety, privacy and peace.

I dive into the emotional and practical sides of showing up authentically on social media - without oversharing or feeling exposed. I also talk about how to set clear boundaries, use content filters to protect your energy, and trust your gut when deciding what (and how much) to post.

This episode is a gentle but empowering reminder that you get to be intentional, and that your boundaries are valid, even online.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to set healthy boundaries when sharing personal content
2. Ways to filter your content without losing authenticity
3. Features to help you protect your safety and privacy on Instagram

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!

Why my new social media goal is to spend as little time on it as possible

Season 6, Episode 60: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about my experience of taking a digital detox from Instagram over the summer - and the surprising lessons I learned along the way.

I’m sharing the impact of stepping back from social media, how it shifted the way I work and show up, and why creating boundaries with the apps we use can open up more space, freedom, and joy in life and business.

Plus, I’ll tell you about a free five day challenge I’ve created to help you reset your own relationship with social media.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Why deleting the apps was such a game changer for me
2. How to quiet the constant noise and give your brain some breathing space
3. Simple shifts to make Instagram work for you, not the other way around

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Join Becci's Free 5 Day Challenge

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!

Finding joy (and balance) in content creation and social media trends, with Liz Mosley

Season 6, Episode 59: Show Up and Be Heard

Today’s episode of the podcast is an interview with Liz Mosley, a designer and business owner who knows firsthand what it feels like to juggle creativity, trends, and the reality of running your own business.

We chat about the pressure to keep up with every new social media trend, and how small business owners can decide which ones are worth their time.

Liz shares her own journey from graphic design into building a business that works for her life, and we dive into what it means to balance flexibility, joy, and self-worth in a world that often tells us we need to do more, faster.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to approach content trends without letting them take over your business
2. Practical ways to decide if a trend aligns with your goals before jumping in
3. Why protecting your joy in the creative process matters just as much as results

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT LIZ:

Liz Mosley is a branding designer and podcast host who is on a mission to help small business owners feel more confident about showing up and promoting their businesses and feeling proud while doing it! How your business looks has such a huge impact on that and she knows that a creative and strong visual identity that feels just write can transform how you show up and market yourself and your products!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Join Becci's Free 5 Day Challenge

Check out Liz's Podcast 'Building Your Brand'

Find out more about Liz's Rejection Challenge

Connect with Liz on Instagram

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!

How to batch create social media content, without the overwhelm

Season 6, Episode 58: Show Up and Be Heard

Today’s episode is all about how to actually batch create content in a way that feels doable, not overwhelming.

If you've ever set aside time to create posts only to get one or two done, or if you're dreaming of planning your content a month or two, or even just a week in advance, but it just feels out of reach, you're definitely not alone.

So, I'm sharing some practical tips and mindset shifts that will help you to make content batching simpler and way less stressful.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How batching content can save you time and reduce stress
2. Simple ways to break down your content creation into manageable chunks
3. Why using templates and voice notes can boost your creativity and ease

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo’s a freelance logo and brand designer with over a decade of experience,  and she’s all about helping female-led businesses stand out and attract their dream clients. 

Right now, Jo’s offering a fantastic free downloadable guide called ‘Building Your Brand’. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there’s a super helpful checklist you can go through at your own pace.

You can grab it at www.joannehiggs.co.uk/freedownload.

You can find out more about, and connect with with Jo via the links below!

1. Check out Jo's website
2. Connect with Jo on Instagram, LinkedIn and Facebook

Thank you so much Jo for sponsoring the show!